Higher schools are starting to pay attention to TikTok, the formerly Musical.ly website.
And that is very correct.
It has more than 500 million active users worldwide now and was one of the most successful iOS and Android apps last year.
Challenges and trendy hashtags flourish in the app. These are created by the group and typically come from a short video presenting the challenge. Then each person else is caught by their own version of the challenge or a trend. Challenges can go as fast as they began, but when a celebrity or an online influencer captures them, this can continue for weeks.
The website of the virus has been the starter for millions of items, comedy skits, and songs. And with the platform organizations are starting to dip a toe into the sea.
10 things we found out to factor into your TikTok operation
1. It’s fun, graphic, humorous material. And now we went through the festivities of Christmas and the New Year; many materials again involving dance and music.
If your organization includes and involves students, you must think of dance, movement, and how the material is being shot so that it is suitable for TikTok.
2. TikTok user demographic profile is at a sweet place for hiring students. 60% of the active users are between the ages of 16 and 24 years. You can pay dividends on the platform if you have the opportunity for your organization to produce content that this audience is interested in and appreciates.
3. In comparison to Instagram, TikTok has put ‘likes’ prominently on the app. Even the profile includes an all-time counter that functions as the individual’s ego boost, but also as an excellent means of tracking when targeting potential individuals.
4. TikTok advertising is integrated into the platform so that it is now common practice from a user’s perspective to see advertisements interspersed with content.
From an advertiser’s viewpoint, however, the site allows only direct advertisers from certain countries and regions.
At least for the time being, organizations need to invest in producing authentic organic goods and designing campaigns and issues that are going to be taken forward.
5. The inbox is more than just texts. It’s also a place to blog, love, speak, follow, and connect directly. Think more of it like a hybrid communications system that provides a selection of engagement updates at one location on the application in all its forms.
6. The homepage and discovery sections contain the new and most fresh material. Tap on the powerful algorithms of TikTok to deliver content from the accounts that you have selected (or not randomly) or randomly.
7. Like Linkedin, you will see who your profile is seen. It means that platform users are informed whether their content has been viewed by an organization. However, the reverse would mean that you can comfortably verify who views and contacts your contents.
8. It’s key to timing. Naturally, in digital campaigns, we know this. However, given the demographic skew to the young people, as they are involved on the platform it is even more important to publish content.
These times vary from the normal working hours of your team. Sadly, TikTok has no scheduling feature and no social media management apps are available to connect up your TikTok account to schedule content. But look at this room … we hope HootSuite will bring TikTok into the pit soon. We expect the same services.
9. The only way to get interested in not to gain followers. The TikTok algorithm will update common posts to include them in the user’s homepages and areas of discovery.
10. The platform is increasingly shifting. Even in the months, TikTok has been tested by us with delicate modifications and improvements. Throughout the quarter more institutions began coming in. The year 2020 is a good time to participate and try out TikTok.
2020 is the time to take the chance to get a TikTok presence
There are still very few universities on Tik Tok, so innovation and exposure are plenty of opportunities.
And TikTok users tend to be open and have given advertised university accounts a positive response to date. Some students are proud to see their universities on the site, sometimes surprised.