Google Remarketing is a type of internet marketing that enables advertisers to show ads to people who have formerly visited their website or used their mobile app. This type of marketing is also known as "retargeting."
Advertisers create a list of people who have visited their website or used their mobile app and then upload that list to Google's ad platform. When those people visit other websites or use other apps, they will see ads from the company they previously visited.
Google Remarketing is one of the most influential types of online advertising because it shows ads to potential customers at the right time, on a suitable device, and on the right website.
Google Ad Remarketing is the only technique that allows you to target your ads based on the keywords that appear in the search results. The main goal of this technique is to increase your click-through rate (CTR) or conversion rate (CR). But what about the display ad? How do we get our ads in front of people interested in them?
Google's remarketing is an important technique to reach out to your prospects. It allows you to send targeted ads to the people who visited your website, but it does not always work well. It is designed for both mobile and desktop users. It can be used for desktop users only when logged in or on a computer where Google Chrome is installed.
The remarketing system on Google ads works by taking an impression from a previous visit to your site (or landing page) and then sending it to the right ad group for that impression to be "remembered" for future visits.