SEO glossary
SEO glossary: 250+ SEO and marketing terms in plain English
From 301 redirects to YouTube marketing: short definitions of the SEO, digital marketing and advertising terms you'll meet, with links to our guides.
SEO meaning: what does SEO stand for?
SEO stands for search engine optimization: improving a website so it shows up higher in unpaid search results on Google, Bing and other search engines. It covers the words on your pages, how your site is built, and the links that point to it. Read the full definition of SEO, or start with the terms below.
Start with these
- Search Engine Optimization (SEO)
Search engine optimization (SEO) is the work of improving a website so that it appears higher in the…
Read definition - Technical SEO
Technical SEO is the part of SEO that makes sure search engines can crawl, render, understand and index…
Read definition - On-Page SEO
On-page SEO is everything you optimize on the page itself to help it rank and serve the searcher:…
Read definition - Local SEO
Local SEO is the work of making a business more visible in search results for searches with local…
Read definition - Keyword Research
Keyword research is the process of finding the words and phrases people type into search engines when they…
Read definition - Backlink
A backlink is a link from another website to yours. If a news site links to your guide,…
Read definition - Title Tag
A title tag is the HTML element that gives a web page its title. Search engines usually show…
Read definition - Meta Descriptions
A meta description is an HTML tag that summarizes what a page is about. Search engines may show…
Read definition - Robots.txt
Robots.txt is a plain text file at the root of a website (for example example.com/robots.txt) that tells search…
Read definition - Google Search Console
Google Search Console is Google’s free service that shows how your website performs in Google Search: which searches…
Read definition - Page Speed
Page speed is how quickly a web page loads and becomes usable. It isn’t one number: it covers…
Read definition - 301 Redirects
A 301 redirect is a permanent redirect: it sends visitors and search engines from an old URL to…
Read definition
More core terms: XML Sitemap, Canonical URL, Schema Markup, Anchor Text, Crawl Budget, CTR (Click Through Rate), Bounce Rate, Search Engine Marketing (SEM), Featured Snippet, Alt Text.
Showing all 255 terms
0–9
A
- A/B Testing
- Abandoned Cart
- Accelerated Mobile Pages (AMP)
- Account-Based Marketing (ABM)
- Ad Copy
- Ad Creatives
- Ad Extensions
- Ad Network
- AdSense
- Advertising Budget
- Advertorial
- Affiliate Marketing
- Affiliate Network
- Alt Text
- Anchor Text
- Answer Box
- Answer Engine Optimization (AEO)
- App Store Optimization (ASO)
- Autocomplete
- Average Position
B
C
- Call to Action (CTA)
- Camel Case
- Canonical URL
- Cascading Style Sheets (CSS)
- ccTLD
- CDN (Content Delivery Network)
- Chatbot
- Click Maps
- Cloaking
- CMS
- Competitive Analysis
- Contact Form
- Content Curation
- Content Marketing
- Content Spinning
- Conversion Rate
- Conversion Rate Optimization
- Copy Strategy
- Copywriting
- Cornerstone Content
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost Per Thousand Impressions (CPM)
- Crawl Budget
- Crawler
- CTR (Click Through Rate)
- Cumulative Layout Shift (CLS)
- Customer Acquisition Cost (CAC)
- Customer Data Platform (CDP)
- Customer Journey
- Customer Lifecycle
- Customer Lifetime Value (CLV)
- Customer Pain Point
- Customer Relationship Management (CRM)
D
- Data Visualization
- Deindexing
- Demand Generation
- Digital Marketing
- Digital Marketing Funnels
- Digital Marketing KPIs
- Digital Marketing Plan
- Digital Marketing Proposal
- Digital Marketing Strategies
- Direct Marketing
- Direct Traffic
- Disavowing Links
- Display Ads
- Display Campaign
- Display Network
- Distribution Channel
- DMARC
- Dofollow Backlinks
- Domain
- Domain Name System (DNS)
- Drip Campaign
- Dropshipping
- DuckDuckGo
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
- Sales Cycle
- Schema Markup
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Results Page (SERP)
- Search Engines
- Search Network
- Search Operator
- Search Query
- SEO Cluster
- Session Recording
- Sessions
- Sitelink
- Skyscraper Technique
- Social Media Marketing
- Social Media Traffic
- Soft Bounce
- Spam
- SSL
T
U
W
X
Y
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