What is Anchor Text ?

Anchor text is text that is used to link to a website. It's a short piece of text that allows the user to go back to the original website and read more about the topic.

Anchor text is one of the most important components of SEO content. The primary purpose of using anchor text is to increase click-through rates on your website by making it easier for users to find what they are looking for.

Anchor texts can be found in various places, such as blog posts, articles, landing pages, and social media posts. They can also be seen in email marketing campaigns, ads on search engines like Google and Bing, and other marketing channels.


How do I create an anchor text in HTML?


  • Open the Text Editor and select the text or image that you won't make an anchor. 
  • Then, click the Anchor tab in the Hyperlink Manager dialog,
  • Enter a unique name for the anchor in the Name option.
  • Click OK. 
  • To create a link to this anchor, you create a new link with the Hyperlink Manager.

How do I add an anchor to text in Word?


  1. Put your cursor in the text editor where you'd like to insert the anchor.
  2. Click Insert in the Insert stripe tab.
  3. Click OK after allocating a name to the anchor.

What is an anchor text link?

Ans:  An anchor text link, also known as a hyperlink, is a link that points to another web page. The anchor text link is the part of the URL used to identify the page, and it is an important part of any web page.

What is the difference between hyperlink and anchor text?

Ans: Hyperlinks point to another site or webpage on the same site and have no address; they do not have an address at all, but it is implied that it links to another page.

The anchor text appears when you click on an anchor link, and it usually contains the address of the page you clicked on. It is an important part of any website or blog because it gives users information about where and how to go next.