Content marketing · Stockholm and all of Sweden
Content marketing services: content people actually search for
Content marketing services plan, write and update the pages your buyers search for before they choose a supplier. We plan every page from search data, write it with people who know your industry and keep it up to date.
What's included
What our content marketing services include
From search data to published pages. Every page has a job: rank for a real search, answer it better than anyone else, and lead to the next step.
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Strategy
Topic plan
The searches worth winning, grouped by topic and ranked by value.
- Keyword research and search intent
- Topic clusters around cornerstone content
- An editorial calendar you can follow
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Writing
Expert content
Written in plain language and checked by someone who knows the subject.
- Guides and how-tos
- Comparisons and buying guides
- Service and landing pages
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On-page
Optimised to rank
Every page built to be found and understood.
- Titles, headings and meta descriptions
- Answers written to win the featured snippet
- Internal links between related pages
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Updates
Refreshes
Pages that slip get updated before they lose their traffic.
- Content audits
- Rewrites and merges
- Outdated pages retired properly
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Conversion
Clear next steps
Readers always know what to do next.
- Calls to action that fit the page
- Links to the right service
- Forms and offers where they help
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Reporting
Monthly report
What each page brings in, in plain language.
- Rankings and traffic per page
- Enquiries from content
- Next month's plan
Who it's for
Content marketing for businesses whose buyers research first
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B2B and professional services
Firms whose clients compare options for weeks before they get in touch.
Win: the questions buyers ask before they decide
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Clinics and specialists
Health, legal and financial businesses where trust decides who gets the call.
Win: answers people trust, from people who know
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Online shops
Stores that need buying guides and category content, not just product pages.
Win: comparison and “best” searches with buying intent
Your first 90 days
Your first 90 days of content marketing
What happens after you say yes: a clear plan from day one, so you know what to expect and when.
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Month 1
Research and plan
- Content audit of your site
- Keyword and topic research
- Priorities agreed with you
You get: a content plan for the next 90 days.
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Month 2
First pages live
- Priority pages written and published
- Existing pages improved
- Internal links added
You get: your first new pages, ready to rank.
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Month 3
Build the topic
- Supporting articles published
- Early results reviewed
- Plan updated from real data
You get: a review of what moved, and the plan for months 4 to 6.
Pricing
How content marketing pricing works
Every business needs a different amount of work, so we don't sell packages. You'll know exactly what's included and what it costs before you start.
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Enquiry
Tell us what you need. A specialist reads it and replies by email.
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Short call
If it helps, a short call to understand your business and goals.
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Proposal
The work, goals, reporting and our fee, spelled out.
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Start
Month one begins with the fixes that pay off fastest.
Do you use AI to write content?
AI can help with research and outlines, but people write, edit and check everything we publish. Google rewards content that is genuinely helpful, and so do your customers.
How often should we publish?
Quality beats frequency. A few excellent pages a month that answer real questions usually do more than daily posts. We set the pace in your plan, based on your market.
Who writes the content?
Our writers, working with you or your experts. We ask you for the insight only your business has, then turn it into clear, readable pages.
How long before content brings traffic?
New pages usually take a few months to reach their best position. Updates to pages you already have can move faster, which is why we often start there.
Can you improve the content we already have?
Yes, and it's often the best place to start. Pages that already rank a little can gain a lot from a rewrite, a better structure and up-to-date information.
Get in touch
Publish the content your buyers want
Tell us the search you want to win and who buys from you. A specialist reads it and replies by email, and if it helps, we set up a short call.