Google Ads management · Stockholm and all of Sweden
Google Ads management built around profit, not clicks
Google Ads management means running your paid search campaigns so every krona is tied to a call, form or sale. We set up conversion tracking first, build campaigns around searches with buying intent and cut the ones that only cost money.
What's included
What our Google Ads management includes
Everything a profitable account needs. Most wasted ad spend comes from weak tracking and broad targeting, so we fix both before we scale.
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Tracking
Conversion tracking
Know exactly which clicks turn into calls, forms and sales.
- Google Ads and GA4 conversions
- Call and form tracking
- Consent Mode set-up
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Research
Keywords and audiences
Target the searches with buying intent, and exclude the rest.
- Keyword research by intent
- Negative keyword lists
- Location and schedule targeting
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Campaigns
Campaign build
A clear structure that is easy to manage and hard to waste money in.
- Search campaigns
- Performance Max and Shopping
- Remarketing where it pays
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Ads
Ads and landing pages
Ads that match the search, and pages that match the ad.
- Ad copy and assets
- Landing page advice
- A/B testing
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Optimisation
Weekly management
Budgets and bids adjusted to what actually converts.
- Search term reviews
- Quality Score and cost per click checks
- Wasted spend cut
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Reporting
Monthly report
The numbers that matter, in plain language.
- Leads, sales and cost per lead
- Return on ad spend
- Next month's plan
Who it's for
Google Ads for businesses that need leads now
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Local services
Clinics, trades and service firms that need the phone to ring this month, not next year.
Win: urgent searches, like “akut rörmokare”
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Online shops
E-commerce stores selling through Shopping and Performance Max campaigns.
Win: profitable sales, not just cheap clicks
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B2B and professional services
Firms with a high value per client that need qualified enquiries, not volume.
Win: leads worth your sales team's time
Your first 90 days
Your first 90 days of Google Ads
What happens after you say yes: a clear plan from day one, so you know what to expect and when.
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Month 1
Tracking and set-up
- Account and tracking audit
- Conversion tracking fixed
- Campaigns rebuilt or launched
You get: accurate numbers and campaigns built around intent.
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Month 2
Cut waste, find winners
- Search terms reviewed every week
- Negative keywords added
- Ads and landing pages tested
You get: a clear view of what works, and what gets cut.
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Month 3
Scale what works
- Budget moved to the best campaigns
- New keywords and audiences tested
- Results review and next plan
You get: a review of results, and the plan for months 4 to 6.
Pricing
How Google Ads management pricing works
Pricing is set after we talk. Every account needs a different amount of work, so we don't sell packages. Your ad budget is paid directly to Google, and you'll know exactly what our fee covers before you start.
- 1
Enquiry
Tell us about your account and what you need. A specialist replies by email.
- 2
Short call
If it helps, a short call to understand your business and goals.
- 3
Proposal
The work, goals, reporting and our fee, spelled out.
- 4
Start
Month one begins with tracking and the fixes that pay off fastest.
How much should we spend on Google Ads?
It depends on what a click costs in your market and what a new customer is worth to you. Your proposal includes an estimate of clicks and cost per lead for your searches, so you can start with a budget that makes sense.
Is your fee part of the ad budget?
No. Your ad budget is paid directly to Google from your own account.
How quickly will we see results?
Ads can bring clicks the day they go live. The first weeks are about learning which searches convert, so expect results to steady and improve over the first two to three months.
Should we run Google Ads or SEO?
Often both. Ads bring leads now and show which searches convert. SEO builds traffic you don't pay for per click. Many businesses start with ads and use what they learn to guide their SEO.
Should we also try ChatGPT ads?
Perhaps, as a test next to Google Ads. ChatGPT Ads are now live in Sweden for consumer goods, local services, travel and digital products. See our OpenAI ads agency service.
Get in touch
Turn ad spend into customers
Tell us your website and the searches you advertise on. A specialist reads it and replies by email, and if it helps, we set up a short call.