SEO guides

SEO guides: from first steps to page one

Search engine optimisation (SEO) is the work of making your website easy for search engines to crawl, understand and trust, so it ranks for the searches your customers make.

This hub collects every MexSEO guide on SEO, from the basics to technical fixes, links and local search.

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Search Engine Optimization (SEO): Definition and How It Works

Search engine optimization (SEO) explained: definition, how it works, SEO vs SEM, an example, AI search and a 10-step checklist to start.

Read the pillar guide

  1. Technical SEO

    Make your site fast, crawlable and easy for Google to understand.

  2. On-page SEO and content

    Match every page to the search it should win.

  3. Local SEO

    Show up on Google Maps and in local results when people nearby search for what you do.

  4. SEO for your industry

    What changes when you do SEO for a particular kind of business.

  5. Hiring an SEO agency

    What to ask and check before you choose someone to do your SEO.

Key SEO terms

Open the SEO glossary

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All SEO guides

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