What is Product Positioning ?
Product Positioning is the process of communicating to your target audience what your product does and why it is better than the competition.
Companies often struggle with how to position their product. It's not easy to come up with the best positioning strategy for a new product that is just released.
Product positioning can be done by different methods. The most common methods are:
- Product Positioning Statement: A brief statement that summarizes the product's key features and benefits.
- Product Feature List: A list of features and benefits, usually with a short paragraph describing each one.
- Product Benefits List: A list of benefits that are delivered by using the product or service.
Frequently Asked Questions For Product Positioning
What do you mean by product positioning?
Product positioning is the process of creating a product description and positioning it in the mind of customers. A good product description will help a customer understand what your company offers and why they should buy it.
What is the process of product positioning?
A marketer defines the target customer and then describes the product in the product positioning process. This is done by explaining what they will buy, how they will use it, and how they want to be marketed. We need to understand what customers want and what value they are looking for to do this.
What are the types of product positioning?
Product positioning is the process of creating a product description and positioning it in the mind of customers. A good product description will help a customer understand what your company offers and why they should buy it.
What is the process of product positioning?
A marketer defines the target customer and then describes the product in the product positioning process. This is done by explaining what they will buy, how they will use it, and how they want to be marketed. We need to understand what customers want and what value they are looking for to do this.
What are the elements of product positioning?
Product positioning is the main element of the product description. It should be clear, concise, and easily understood by the customers. The main elements of product positioning are Price, Product use, target customers, ethical values, etc.