What is Bot Herding?

Bot Herding is the action of directing search engines to the most strategic content for SEO optimization. This work on the structure of internal links of a website (internal meshing) and optimization of the diffusion of internal popularity or “link juice” between the different pages of a website helps improve SEO and direct traffic to the most relevant pages for a business.

This bot herding technique relies in particular on the use of SEO Crawl and log analysis tools.