What is Impression Share ?
Impression share is the percentage of impressions that a site has relative to all impressions in the market.
Impression share is estimated by dividing the number of impressions that a site has by the total number of appearances in the market. It is essential to note that impression share is not calculated by dividing a site's number of impressions by its own total number of impressions.
The higher a site's impression share, the more likely it will be found on search engine results pages (SERPs).
Frequently Asked Questions For Impression Share
What is absolute top impression share?
The impression share is the percentage of the audience that sees your ad. The higher the share, the more likely it is that your ad will be seen by a specific group of people.
How do you calculate impression share?
To calculate impression share, you need first to determine which impression share method (or combination of methods) works best for your target audience and what they are willing to pay per purchase. You then need to convert those impressions into conversions and divide them. You can calculate impression share by measuring how much time people spend on a website or app and dividing it by the total number of impressions (i.e., clicks, views, or downloads). You can also use click-through rate (CTR) and conversion rate (CR) to measure how many people are converting into sales.
What is the absolute top impression share?
Absolute top impression share is the number of people who are exposed to a given piece of content. The total impression share percentage of a particular website's total impressions. It is calculated as the sum of all images divided by the number of unique visitors.