What is Top of Funnel Marketing ? 

Top Of Funnel marketing is a marketing strategy that targets potential customers ready to purchase. It identifies the people who are prepared to buy and reaches out to them through different channels.

Top Of Funnel Marketing helps companies in their efforts of achieving maximum sales and revenue. It also helps create a loyal customer base for their products or services.

Top Of Funnel Marketing is used by any company that sells products or services that require an initial investment from the customer before getting value from it.

Frequently Asked Questions For Top of Funnel Marketing

What is the top of a funnel?

The top of the funnel is the point where there are many people interested in your product or service. This is where you start to convert these visitors into leads. Usually, these leads will sign up for an email list or download an ebook for more information about what you offer.

What is a funnel in business?

A funnel is a way to visualize the customer journey. It helps marketers understand the stages that a potential customer goes through before becoming a paying customer. It can also be defined as a graphical representation of the process of how customers become engaged with your business and move from one stage to the next.

What is funnel analytics? Where is the funnel used?

Funnel analytics is an integral part of marketing. It helps marketers decide where their marketing efforts should be focused to get more customers through their funnels and convert them into paying customers. Horns measure the percentage of potential customers that become paying customers. This is done by dividing the number of paying customers by the number of potential customers.