What a strong UVP includes
- A clear benefit: the result the customer gets.
- A specific audience: who it is for.
- A point of difference: why you, rather than a competitor or doing nothing.
- Proof, where possible: a number, a guarantee or evidence.
Examples of the structure
- “Local SEO for dental clinics: more patients from Google Maps, with monthly reports you can actually read.”
- “Same-day repairs for any smartphone, or the repair is free.”
Where to use it
Put it at the top of your home page and key landing pages, in ads, in your Google Business Profile description and in sales pitches. Test variations, and make sure the rest of the page backs it up.