Page vs personal profile
A personal profile is for an individual, and using one as a business breaks Facebook’s rules. A Page is made for businesses: it has insights, can run ads, can have several admins and is visible to anyone, even people without an account.
What to set up
- Business name, category, description, address, phone number, website and hours
- Profile picture (usually your logo) and cover image
- A call-to-action button, such as Book now, Call or Send message
- Services, products or a shop, where relevant
- Reviews and recommendations
Using your Page
- Post useful, visual content regularly, and reply to comments and messages quickly.
- Manage the Page, its messages and ads in Meta Business Suite.
- Organic reach is limited, so combine posting with ads to reach new people.
- Keep your details identical to your website and Google Business Profile.
How to create a Facebook business page
- Log in to your personal Facebook account and choose to create a Page.
- Enter the business name and a category that describes what you are.
- Add a description, contact details, website, address (if you serve customers there) and hours.
- Upload a logo and a cover image.
- Add a call-to-action button and, if you have them, services or products.
- Invite your first followers and post a few pieces of content before promoting the Page.
Facebook Page features
- Posts, photos, video and Reels to share updates.
- Messenger and inbox for customer questions.
- Reviews and recommendations from customers.
- Events to promote openings and sales.
- Insights that show reach, engagement and audience.
- Ads and boosted posts, managed through Meta. See Facebook ads.
Does a Facebook page help SEO?
A Page can appear in search results for your business name and links to your website, and it adds a profile that builds trust. It does not replace a website: Google ranks websites and pages on their content, and Facebook content is often hard for search engines to use. Keep the details on your Page identical to your website and your Google Business Profile. See local SEO.
Common Facebook page mistakes
- Using a personal profile as a business.
- Out-of-date hours, phone number or address.
- Posting only promotions.
- Not replying to messages and reviews.
- Buying followers, which breaks Meta’s rules and inflates numbers without customers.
Facebook business page FAQs
Is a Facebook business page free?
Yes. Creating and running a Page is free. Ads and boosted posts cost money.
What is the difference between a Page and a group?
A Page is a public presence for a business. A group is a space for people to discuss a topic together.
Do I need a website if I have a Facebook page?
A website gives you a place you control, ranks in search for your services and shows your full offer. A Page is a useful addition.