SEO glossary · D

Disavowing Links

Disavowing links means asking Google to ignore certain links pointing to your site when it assesses your site. You do it by uploading a text file of URLs or domains to Google’s Disavow links tool.

When you should disavow

Rarely. Google already ignores most spammy links automatically, and recommends the disavow tool only when both of these apply:

  • You have a considerable number of spammy, artificial or low-quality links pointing to your site, and
  • they have caused a manual action, or are likely to, for example because you or a previous agency bought links or took part in link schemes.

The random spam links from scraper sites that every site picks up don’t need to be disavowed.

  1. Export your links from the Links report in Google Search Console, or from a tool such as Ahrefs or Semrush.
  2. Try to get the worst links removed by contacting the site owners.
  3. List the rest in a plain text file, one per line: domain:spammy-example.com for a whole domain, or a full URL for a single page.
  4. Upload the file in Google’s Disavow links tool for your Search Console property.

Be careful

Disavowing good links can hurt your rankings, because they stop counting. Each upload replaces the previous file, so keep your whole list in one file. It can take weeks before Google has recrawled the links and applied it.

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