How AdSense works
- You apply with your site, and Google reviews it against the AdSense program policies.
- Once approved, you add Google’s code and choose ad units or turn on Auto ads.
- Advertisers compete in an auction for your ad space, and a relevant, well-paying ad is shown.
- Google pays your share of the revenue monthly, once your earnings pass the payment threshold.
How much can you earn?
Earnings depend on your traffic, your topic, where your visitors are and how the ads are placed. Publishers usually track page RPM: earnings per 1,000 page views. Topics such as finance and insurance tend to earn more than entertainment.
Estimate your earnings with our free AdSense calculator.
Frequently asked questions
Can you use AdSense on Blogger?
Yes. Your blog needs original content, enough posts and visitors for Google to review, and it must follow the AdSense program policies. You can then apply from the Earnings section of your Blogger dashboard.
How do you earn AdSense money on YouTube?
Through the YouTube Partner Program. To share in ad revenue you need at least 1,000 subscribers plus either 4,000 public watch hours in the last 12 months or 10 million public Shorts views in the last 90 days, and a linked AdSense account to get paid.
AdSense example
A cooking blog gets steady traffic from search. Its owner applies to AdSense, passes the review and turns on Auto ads. Ads appear between paragraphs. After a month, the owner opens the AdSense report: page views, page RPM and which pages earn most. The owner then moves one ad higher on the best pages and removes a pop-up that slowed the page.
How to get approved for AdSense
- Publish original, useful content on a site you own, with clear navigation.
- Add an About page, a contact page and a privacy policy that mentions ads and cookies.
- Make sure the site follows the AdSense program policies and Google’s content rules.
- Apply, add the code Google gives you and wait for the review.
- If you are refused, read the reason, fix it and apply again.
AdSense mistakes
- Clicking your own ads, or asking others to, which breaks the policies and can close your account.
- Copying content from other sites.
- Covering the page with so many ads that readers leave.
- Forgetting the consent banner required for visitors in some regions, such as the EU and UK.
AdSense FAQs
How is AdSense paid?
Google pays monthly once your balance passes its payment threshold, and you need to set up payment details and a tax profile. See also the AdSense calculator.
Is AdSense the same as Google Ads?
No. Advertisers use Google Ads to buy ads. Publishers use AdSense to show them and earn money.