Organic Pinterest marketing
- Create a business account and claim your website.
- Publish vertical images or videos (2:3 ratio) that link to useful pages on your site.
- Write keyword-rich titles, descriptions and board names; Pinterest works much like a search engine.
- Pin regularly; pins stay relevant long after they are posted.
- Add rich pins and a product catalog if you sell online.
Pinterest ads
Promoted pins look like normal pins and can target by keywords, interests, demographics and audiences such as website visitors or customer lists. Formats include standard, video, carousel, collection and shopping ads. Install the Pinterest tag to measure conversions.
Is Pinterest right for you?
It suits businesses with visual products or ideas, such as home, food, fashion, beauty, crafts and travel, and less so most B2B services. Pins can keep bringing traffic for months, unlike most social media posts.
Pinterest marketing example
A home decor blog creates a vertical pin for each article, such as “Small balcony ideas”, with a clear title, a good image and a description that includes the phrases people search for. The pins link to the blog posts and are added to boards like “Balcony and patio”. Months later, older pins still bring visitors, since pins keep circulating, and the blog sees Pinterest as a steady traffic source.
Pinterest checklist
- Create a business account and claim your website.
- Research keywords in Pinterest’s search suggestions.
- Design vertical images, ratio 2:3, with readable text.
- Write titles and descriptions with natural keywords, and link each pin to a useful page.
- Organise pins into boards with clear names.
- Pin regularly and review analytics monthly.
Pinterest marketing mistakes
- Using horizontal photos and unclear text.
- Linking pins to a home page, not the specific content.
- Pinning only your own content.
- Expecting the results of a feed-based network. Pinterest works more like search.
Pinterest marketing FAQs
Which businesses suit Pinterest?
Those with visual products or ideas: home, food, fashion, travel and weddings. See social media marketing and social media traffic.
Are Pinterest ads worth it?
They can be, for products people plan to buy. See paid advertising and Reddit marketing.