What is Email Marketing ?
Email marketing is the process of using email to communicate with your customers. The goal of email marketing is to share your company's message with potential and current customers, and convince them to take a desired action.
Email marketing is the most productive way to reach customers and prospects. In addition, it is a cost-effective marketing tool as it is not time-consuming, and it doesn’t require a large budget or any special skills.
Email marketing tools are used for designing, sending, and tracking emails. The most popular email marketing tools are MailChimp, Aweber, Constant Contact, and Get Response.
The use of email marketing has grown enormously in recent years. The number of emails sent per day has doubled from 2011 to 2016, and the average number of emails opened per day has grown by 40% in the same period.
Frequently Asked Questions For Email Marketing
What is email marketing and example?
Email marketing is a type of content marketing. It involves sending emails to your customers or prospects to convert them into paying customers.
What is the difference between email marketing and content marketing?
The main difference between email marketing and content marketing is that email marketing targets specific people with specific interests. In contrast, content marketing targets the general public and can be used for various purposes.
Why is email marketing very important?
Email marketing is an essential part of any business’s strategy, and it should be done in the right way. The first step in email marketing is defining your goals and objectives. The second step is understanding your target audience, which can be people who are interested in your business or people who have decided to take action on your offer.