It’s almost impossible to succeed today without an effective SEO approach. Link building is one of the most valuable aspects of SEO. However, this process is not the simplest. You need a lot of time and resources to perform it. Therefore, hiring white-label link-building companies may be your best option. These experts will lessen the burden on you and your workers.
We want to tell you more about this service type. Here you’ll find info about:
- The concept of white label link building.
- The advantages it brings.
- How to pick the most suitable agency.
- Top white-label link-building companies, and more.
What Is White Label Link Building?
It is the practice of outsourcing link-building services to a specialized organization. They make backlinks on behalf of another company or business. Sometimes, they might promote the services as their exclusive offerings. So, essentially, it provides the opportunity to offer SEO solutions without building an internal team. That way, you can free up a lot of time and resources. Below, we break down this method into steps. Please continue reading to learn how it functions.
Client Onboarding
First, a white-label link-building agency onboards a client interested in improving their visibility. They gather information about the customer’s company, audience, objectives, and current SEO techniques.
Strategy Development
Then, this provider develops an individual strategy based on this analysis and these conditions. Some elements of this approach are:
- Identification of target keywords.
- Competitors’ profiles assessment.
- Determining content styles, etc.
Keyword Research
Next, they conduct thorough keyword research and identify high-impact keywords relevant to the customer’s industry and clientele.
Content Creation
Then it’s time to create engaging, applicable materials. It can take different forms, like
- Blog posts
- Articles
- Infographics, and more.
Outreach
The white-label link-building company initiates outreach campaigns. They connect with other sites and influencers. This allows them to gain backlinks.
Placement
The next stage in white-label link building is placing materials on other domains. These placements often include hyperlinks that point back to the customer’s site.
Control
This agency will continuously monitor the campaign and generate regular, detailed progress reports.
Also Read: The Best Backlink Indexers for SEO
Benefits of Using a White Label Link Building Company
We can all agree that a strong link-building plan is integral today. White-label link building has become a popular alternative for many agencies. You already know how this method works. Now, we would like to discuss the advantages it can offer.
Access to Expertise
You can receive support from a team of specialists. They are familiar with all the newest tendencies and algorithm updates. Plus, they will confirm that all your activities comply with the search engine guidelines.
Time Efficiency
As we’ve already mentioned, you may need some extra resources and energy to implement this campaign. Utilizing white-label link-building services enables your team to focus on more strategic tasks. This external help lets you achieve results without distracting your team.
Scalability
Your needs will grow as your company expands. A white-label link-building agency can cope with this demand. For instance, you may need a higher volume of quality backlinks or a broader range of keywords. These companies can adapt their methods to these conditions.
No Additional Training
Building an internal team will require significant recruitment and training. This option eliminates this necessity, saving you time and costs associated with onboarding. These services are already available, allowing you to avoid all this additional management.
Also Read: 20 Link Building Benefits for SEO
What to Look for in a White Label Link Building Company?
This method is undoubtedly extremely useful. It can reduce your workload and expenses. Now, you probably want to know how to select a white-label link-building company. We have gathered some key points to consider.
Diversity in Tactics
A versatile white-label link-building company should use a diverse range of techniques. Check if they employ:
- Strategic outreach
- Guest posting
- HARO, or other innovative methods.
That way, your strategy will be effective across different channels.
High-Quality Sourcing
Always look for an organization that has proven to identify and provide high-quality links. Make sure that their practice is systematic. Appropriate links from respected sources within your niche can help you establish credibility.
Reporting and Tracking Features
Remember that clarity is really important. A reputable white-label link-building agency should provide comprehensive reporting and tracking mechanisms. They should regularly update you on how your campaign is working.
Transparency
Keep in mind that trustworthy providers are honest about their tactics. When you understand how all their methods work, you can align your online marketing strategy with ethical standards. Moreover, your connection with them will be more trusting when they stay clear in communication.
Pricing
Try to pick white-label link-building services that have flexible pricing models. Ensure they align with your budget and requirements. For example, you can select
- Project-based approach
- Monthly retainer
- Custom package, etc.
Evaluate your budget constraints and objectives carefully before making a decision.
Best White Label Link Building Companies
It may not be as simple as choosing the white-label link-building services that best suit you. Above, we noted some aspects you should consider. If you’re still hesitant, we’d like to offer some suggestions. Below, we gathered some top alternatives.
Editorial.Link
Editorial.Link can become your perfect option for a white-label link-building company. This organization prioritizes collaboration with genuine businesses that uphold their reputation. They strictly adhere to all the ethical practices. They create plans for different niches and deliver services in sectors like:
- Software Development
- Tech
- SaaS
- Crypto
- Real Estate
- Finance
- Web Design
- E-commerce, etc.
They will conduct a complete analysis and create a personal plan for you. This organization guarantees that all links are high-quality and relevant. It can help you prevent any penalties. Plus, you’ll have full command over the placements. We want to mention some of their customers:
- Belkins
- Intellias
- Relevant Software
- PandaDoc
- Capital.com, and more.
This company offers two general pricing plans and can also develop a custom plan tailored to your specific needs. Visit its website to learn more.
| Plan | Startup | Growth |
| Price per Month | $1,750 | $6,000 |
| Number of Links | 5 (permanent) | 20 (permanent) |
| Average DR | 50-90 | 50-90 |
| Account Manager | Personal | Personal |
| Pre-Approval | Yes | Yes |
| Size | Smaller Websites | High-Growth Companies |
PressHERO
PressHERO is a specialized link-building agency that doubles as an excellent white-label solution for SEO agencies and consultants. Led by an industry veteran with over 20 years in digital marketing, PressHERO offers flexible, high-quality link-building services that you can seamlessly resell under your own brand.
Key Highlights:
- Multiple Service Models: Choose from Digital PR, HARO-based outreach, Paid Link Building (Fully Managed), or Customized On-Demand, based on your strategy and needs.
- High-Authority Placements: Emphasis on real, editorial-quality backlinks, typically from DR 50+ sites (with many DR 70+).
- Transparent, White-Labeled Reporting: Real-time dashboards and unbranded reports let you keep clients informed under your own brand.
- Quality Over Quantity: Strict vetting ensures links come from legitimate publishers with stable or growing organic traffic.
- Wide Industry Coverage: SaaS, eCommerce, B2B services, law, finance, technology, and more.
Below is a quick look at PressHERO’s starting prices by service. All plans are also available as white-label solutions for agencies and consultants looking to outsource or expand their SEO offerings.
| Service | Pricing | Key Features |
| Digital PR | Starting at $1,697/month for 3+ links/month | Earn guaranteed placements on high-traffic media sites (DR 40+, 1 every 4 placements will be DR 70+ with traffic 1M+). Great for boosting brand authority alongside SEO. |
| HARO Link Building | From $447/link for a 20-link package | Ghostwritten expert quotes for journalists. Typically yields branded links from high-authority news outlets (DR 50+) and industry-leading publications. |
| Paid Link Building (Fully Managed) | Starting at $2,497/month | Minimum 5 links/month from DR 50+ domains. Includes strategy, outreach, content, and ongoing link replacement guarantee. |
| Customized On-Demand | From $250/link and upwards, depending on site quality (pay-as-you-go) | Approve each site individually. Ideal for agencies or in-house SEOs seeking total control over link velocity, anchor text, and budget. |
Agencies and brands trust PressHERO to deliver white-hat, future-proof backlinks that enhance organic visibility and domain authority, without the usual headaches associated with in-house outreach.
Link Building HQ
Another great white-label link-building option for agencies is Link Building HQ. They can deliver top-notch backlinks from reputable sources. Additionally, they can create compelling materials that resonate with your target audience. Plus, their editorial team ensures that all the links fit naturally on your pages. Their turnaround time is less than 30 days.
They provide services for clients in niches, like
- E-commerce
- Education
- Real Estate
- Technology
- Law
- Finance, etc.
You can learn more about their option on the website. Below is a table with their common pricing plans.
| Plan | Price |
| DA20 or below | $45 |
| DA30+ | $65 |
| DA40+ | $95 |
| DA50+ | $155 |
| DA60+ | $220 |
Linkgraph
Lastly, we would like to suggest Linkgraph. They have over 50 experts on their team. This agency will provide results within 30 days, regardless of the field. Some of the services they suggest are
- Content creation
- Blogger outreach
- Guest posting
- Pitching
- Rapid editing, and much more.
Additionally, they offer a comprehensive dashboard with a clear view of each placement. It allows you to follow your improvement at any time.
They’ve worked with more than 800 brands. Some of them are
- Verkada
- Cart.com
- International Olympic Committee
- Shutterfly
- P&G, and much more.
They offer various pricing plans for different needs. You can familiarize yourself with all the alternatives on their site. Here, we present their most popular packages.
| Package | Price per domain/month |
| Explorer | $129 |
| Voyager | $250 |
| Cosmic | $499 |
| Galactic | $999 |
Also Read: Link Building Strategies for Local SEO
Questions to Ask Potential White Label Link Building Companies
There are several key aspects to consider before selecting a white-label link-building company. We have already discussed some of them. Yet, there are still some additional questions you may want to ask your potential provider. We have some examples below.
What tactics do you use for link prospecting and outreach?
Inquire about their methods of link prospecting and outreach. That way, you’ll know if they align with all the norms.
How do you track and report on link-building efforts?
As we’ve already mentioned, clarity and accountability are critical. Ask about the tools and techniques they use to monitor and report on their efforts.
What is your pricing model?
You need to know the pricing system to create a proper financial plan. Ask about their pricing model, including:
- Fixed monthly costs
- Costs per link
- Payment structure, etc.
Can you provide references from current clients?
Feedback from existing customers can offer valuable insights into their experiences with your product’s performance and reliability. Ask for references or case studies that highlight their success stories.
How can we communicate about link opportunities and reporting?
Remember that communication is key to any successful partnership. You need to clarify how the agency plans to contact you regarding potential opportunities.
Conclusion
A comprehensive SEO strategy is highly valuable today. Link building is an element you definitely can’t neglect. However, dealing with this process can be pretty hard. It requires a lot of time and resources. That’s where white-label link-building services can help you. They can offer diverse and scalable solutions. Several factors should be considered before selecting a provider. We mentioned some of them above. We hope that our guide on the top white-label link-building companies is helpful. Delegate your work and bring your promotion to a whole new level!
