The “Amazon Store”, also referred to as “Amazon Store” or “Brand Store”, is a solution offered by the Amazon e-commerce platform to allow brand owners, sellers and suppliers, to conceptualize and set up their own multi-page sales space directly via Amazon Seller Central. By creating an Amazon Store, brands can design a user experience that is not only enriched and centered around their brand identity but also visible on both Amazon's PC and mobile interfaces. It is a way to combine creativity and promotion to enhance your brand and build customer loyalty in a structured and optimized digital environment.
Within these Amazon Stores, brands have the freedom to maintain and create their own identity directly on the marketplace, thus offering visitors an immersion in the brand universe thanks to an enriched customer experience. This is often manifested through a deep personalization of the customer experience, adapted to the brand's communication, notably by exploiting the capabilities of highlighting products and exclusive offers. Stores can include several pages (up to three levels deep) and can be customized via a store builder, designed to be intuitive and easy to use. In addition, various pre-designed templates are available to facilitate the creation of pages, allowing brands to highlight their products in a visually appealing and functional way.
Before publishing an Amazon Store, certain validations are required from Amazon. For example, brands must check several aspects such as spelling, punctuation, mobile optimization, and ensure the readability of text included in images and videos, especially for mobile interfaces. Once submitted for publication, the store is subject to moderation by Amazon teams, and this process can take several days.
Once the store is validated and live, brands can leverage Amazon Store Insights, a program that gives them access to aggregate data about their store’s performance. This includes the ability to identify different traffic sources, collect various sales and order metrics, create tracking tags to measure metrics following non-Amazon campaigns, evaluate overall traffic based on media used, and improve performance for Sponsored Brand Ads, among other things.
Each of these benefits plays a crucial role in strengthening your brand presence on Amazon, helping to acquire new customers, increase sales, and establish a strong and consistent brand identity on the platform.
Amazon Stores are more than just a sales space; they are a dedicated showcase on the giant Amazon marketplace, showcasing the brand and its products, while taking advantage of the platform’s high customer traffic. They embody a key strategy for brands looking to improve the visibility of their products, optimize their ranking in Amazon listings, and ultimately increase their sales volume by capitalizing on both internal and external traffic.