In this SEO Course in the digital era, you’ll find that everything is moving towards Digital platform, as in the case of Shopping, Medicines, and Education etc. And even Government launching schemes on the digital platforms.
In this competitive environment, every one want stand on top. Therefore, SEO is one of the tools of Digital Marketing, to improve your website so that it will appear closer to the top positions in the search results of search engines, i.e. Google, Yahoo, Bing, or others.
And most importantly, there is no age limit to learn new things, while SEO is more interesting to learn.
As an SEO, you would have two main goals:
- You should understand what users are searching for online so that you can create high-quality content to satisfy their intent.
- And you should create a website that search engines can find, index, and understand its content.
Furthermore, successive SEO practice is a great way to increase the richness of a website by making it user-friendly, faster, and easier to navigate.
Course Content
Search ranking factors are measured by search engines to determine how and where your website should rank in the search engine results pages (SERPs). These ranking factors are divided into three categories:
- Technical SEO: With this, you can ensure that search engines can crawl and index your website without any issues.
- On-site SEO: What to apply on your site and content to make it search engine friendly.
- Off-site SEO: Some other Ways to promote your website or blog so that it can rank higher in search results.
Also Read: Canvas FISD Login – Learning Management System
Basic SEO Training Topics Covered Following Sessions
- What is SEO
- History & Evolution of SEO
- Important SEO Algorithm Updates by Google
- On Page Optimisation topics
- Google Search Console (basics)
- Google Analytics
- Bing Optimisation
- Practical Training in Live CMS Websites
- Practice Training in HTML Pages
- Practical on-page training in PHP pages
- Website Analysis, Tools, Audit & Documentation
- Detailed Class on Search Console
- Local SEO
- Conversion Optimisation
- Off-Page SEO
- Recovery Tools
Digital marketing is a burgeoning field to build your career in. It is a vast land which includes an abundance of online activities such as Search Engine Optimisation (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM) and more.
Also Read: How to Combine Web Design & SEO
Why SEO is a Career Option
- Increasing demand for SEO services: Since many companies are moving towards digital platforms, the need for SEO services and SEO experts is on the rise for online presence.
- Monetary appreciation in jobs: Today, the highest paid ones in the field of digital marketing are SEO analysts/specialists. Which is followed by Social Media Expert/Specialists, Ad campaign manager, and e-mail marketing specialist.
- Flexibility of work: One can work from anywhere and at any time; all you need to have is a laptop and a good internet connection. Unlike many jobs, you don’t have to stick to a brick-and-mortar setup.
- Scope of SEO experts abroad: If you understand SEO well, fetching a job abroad is pretty straightforward. All you need is a good technical knowledge of SEO and good work experience.
- Future of SEO: SEM is paid, whereas SEO is an unpaid part of digital marketing. It is also called as ‘earned media’. Many small businesses and start-ups may not have enough commerce for paid marketing and, therefore, opt for SEO techniques to promote their business online.
Also Read: Everything to Know About Search Engine Optimisation
FAQs:
What is SEO?
It is the exercise of increasing the traffic to your website through organic search engine results. To make sure that a website can be ranked highly when searched by search engines.
Web optimisation alludes to the way toward making a site more obvious on a search engine’s results page. To explain, an incredible SEO technique will put an organisation’s site at the first spot on the list on a Google search page, thus improving the probability that individuals will visit the site.
Can you do an SEO course for yourself?
Definitely, there are various SEO courses available online with proper guidance too. Which can help you learn and do SEO course on your own. Besides learning the theory, the best way is practice.
What are Search Engine Optimisation (SEO) Specialist Tasks?
- Conduct SEO and competitive analysis.
- Implement SEO strategies.
- Design web keywords and content.
What is the salary?
SEO jobs can vary from company to company in terms of salary, titles, roles, and responsibilities. According to PayScale, the salaries in India vary from Rs. 98K – Rs.400K.
