Are you someone thinking of having a law firm, Marketing SEO, or already have one? Great! But if you do not know how to put it out in front of an audience or market it, it might just go to waste. Marketing is involved everywhere; all the brands we know of are more about their great marketing strategies than their products. Since the boom of the internet, social media, and search engines, marketing has become both easier and more complicated due to the vast number of options we have.
Still, one marketing option takes top place in the marketing strategies list. Behind which every firm or brand tries to run. Well, that is SEO.
What is SEO?
SEO stands for Search Engine Optimization. If you have a law firm website, you want it to come on top of Google searches, so that anyone who is searching for a lawyer or attorney happens to land on your site.
That is exactly what SEO does for you. It ranks your content on Google and brings you organic search results. Suppose the user’s query is most closely related to the content on your law firm’s site. The search engine bots process the query the searcher has entered and, using complex algorithms, return the most suitable site or page to the searcher. The searches involve websites with texts, articles, images, videos, and some business listings.
You cannot just pay search engines to make your site appear on top-most results; you will need to put some work in, for instance, SEO experts work on keywords, better content, page-level link features, etc.
Importance of Law Firm Marketing SEO
Stats show that 92% of people go to sites that appear on the first page of search results. SEO has a higher conversion rate of 14.6% compared to other advertising methods.
Some of the key reasons that you should not ignore the law firm SEO are written below:
Increases Traffic on Your Site
SEO helps improve the ranking of your content. The interesting fact is that almost 96% of online surfers use search engines when looking for legal advice, and no, they don’t search for already known branded firms. Still, they make a generic search, as in “Pedestrian accident lawyer in Newyork City“ or “Personal injury attorney in Arizona.”
And they will be given a list of related law firms. If your firm has invested in SEO, you can attract a large number of online searchers who could be your potential clients, as 74% of searchers for legal advice are ready to take the next step.
It’s better to focus on good quality of content and keywords like if you have a law firm, give the general description about all the services that you offer and then define why a client should choose you for instance if you tell them “how can you help car accident injuries“ or “truck accident injuries” if you are law firm works for it.
Also Read: Social Media Marketing Tips For Lawyers
Convert Traffic into Leads
The more traffic your site attracts, the higher the conversion rate into clients. Once the visitor lands on your site, you can turn them into your clients by optimizing your user experience.
Phone Calls
SEO helps drive more phone calls through Google My Business and other listings.
Client Reviews
SEO helps generate positive client reviews, which tends to convince many clients because of a better reputation.
Gives You More Exposure
We live in a global village, and the internet is the first place a user turns to for any need or help. So having a prominent place on the internet can give you more exposure in public. The more relevant and interesting your content is, the more famous it can get. Your law firm marketing will help you to show your content or uniqueness to the world.
You can write articles or blogs answering general queries related to legal issues of your domain, or build a relationship with the general audience through social media using video and images, getting more exposure in public, and making your space in them so they can turn into your clients whenever they need legal aid.
Also Read: Maximizing Marketing ROI – Strategies & Techniques for Better Conversion
Improves Your Credibility
Seo is also for link building and guest posting, like you can invite a guest blogger to post articles or blogs on your site, which can give you backlinks. This gives you an avenue to reach a wider audience, benefiting both sides. It increases your brand awareness and improves your reputation, as Google uses backlinks as a ranking signal; the more backlinks, the more legitimate your site will appear.
If your content is true and helpful to the audience, it will build trust between you and them, thereby enhancing your credibility. One aspect of SEO is understanding your target clients better, so you can publish more relatable content and improve your credibility with search engines.
Makes You Competitive within Law Firm Marketing SEO
The legal services platform is pretty competitive; according to 2017 research by AccuRanker, it is the most competitive niche. Law firms know their brand name will already help them get clients, so they sometimes put little effort into SEO.
Whereas smaller legal firms can take that opportunity and, with the help of SEO, compete with giant law firms. Seo can make your law firm highly competitive.
As in, a person needs a wrongful death lawyer in Phoenix, he knows some famous law firms but on searching he found another law firm in top google results, their content impressed him and due to their good user experience as well, the customer tends to prefer them.
More Return on Your Investment (ROI)
Everyone wants to get more in return than they have invested, legal firms online have a good competition but, SEO gives you a better chance and opportunity to get proper and authentic traffic on your law firm site hence, better return on your investment.
Let’s assume you want your “personal injury law firm” to stand first in Google searches. Around 1000 people search for it every month. Ranking first for this query can almost bring 388 quality visitors. If your site has a 1% rate of conversion, this single keyword can bring you one customer in every 8 days. Hence, SEO has a better return on investment than other paid advertising methods.
Make Your Law Firm Marketing SEO an Authority in Niche
Law firm SEO will solidify your presence in business; being a more visible firm online will open the gates of partnership and more opportunities for you. You can be in legal publications and can be invited to speak at industry events because of the solid online impression you have successfully built.
Also Read: AI Laws and SEO – Stay Ahead of Trends to Elevate Your Search Strategy
Conclusion
Everyone wants to adopt the best marketing strategy, and these days, SEO leaves every other strategy behind; therefore, don’t think twice before investing in search engine optimization. This is what your law firm needs: hire a Law Firm marketing SEO expert and drive a great number of clients to your site.
It has outdated the possibility of client conversion through other advertising methods for your firm. SEO takes time to show results, so invest in it and wait for your law firm to rank among the top results on Google.
