Everyone has few questions or remarks which we hear daily-
- Is there a growth in the Digital Marketing profession?
- Are we late to start a profession in digital marketing?
- What are the growth possibilities?
- What areas can I get into?
- I am not an engineer guy. Can I yet start a career in Digital Marketing?
Well, my mates, my reply is – ‘YES, GET INTO DIGITAL MARKETING. IT’S AN OCEAN OF OPPORTUNITIES.
Modern Trends in Digital Marketing
- As per Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 per cent of the population) are supposed to use the internet daily
- Out of the above 829 million, 79% will use the internet by mobile, moving behind countries like the US & UK
- India is advancing digital with 20 billion internet gadgets to be accessible by 2021 (Currently 1.4 billion)
- Monthly data consumption to rise nearly five times from 3.9 GB to 18 GB
- 90% of popular Indian companies give 15% of their yearly marketing funds to Social Media Marketing
- Government firm National Optical Fibre Network (NOFN) is accomplishing towards implementing 100 Mbps broadband connectivity to all the gram panchayats
‘Just Visualise the potential of Digital Marketing if we enter into untapped countryside markets’
And henceforth, Digital Marketing has become a necessity of the hour. It is the most straightforward, agile, and the most reliable way to reach quantities and qualities. It will soon become a need for any enterprise to sustain and grow in this DIGITAL ERA.
Digital Marketing- An Ocean Of Opportunities
- Digital Marketing is an industry that, as a whole, is supposed to create 20 Lakh jobs by the year 2020
- With the government promoting Indian startups more and more positions would be built for people in the field of Digital marketing
- It presents numerous opportunities. If you like coding, you can go for web development, or if you love writing, you can become a content writer. The other popular verticals are – SEO Analyst, YouTuber, Social Media Manager, Affiliate Marketer, etc
- You can also work as a freelancer on a project basis or become an entrepreneur
- You can also start a career in Digital Marketing if you are proficient in some localised language, as marketing in rural regions and by local languages like German and Spanish is growing.
- There is a tremendous demand-supply gap as more businesses either outsource or establish their digital marketing teams.
Also Read: Top 18 Digital Marketing Trends
Growth in Digital Marketing
- Internet traffic will rise at a yearly composite growth rate of 32%.
- According to a report published in Economic Times, ‘Online advertising market in India is increasing by 30% year on year.’
- As per the Google and KPMG report (April 2017), titled ‘Indian Languages Defining India’s internet’, 9 out of every ten distinct internet users in
- Indians are expected to be localised language users over the next five years.
- The regional Indian language user is expected to grow at 18% CAGR encountering around 500 million by 2020
- The e-commerce business is overgrowing. With people adopting click over brick opportunities have grown drastically.
- Owing to low-cost smartphone gadgets and internet access, customers can join with businesses anytime and from any place.
- The Customer is King. A relationship with your customer or future customer has become a necessity. Digital Marketing Opportunities make it possible.
Also Read: Areas of Digital Marketing Specialisation
The increase in digital marketing recommends that the need for digital marketing professional would increase remarkably in the near future.
I think I have cleared the dilemmas of those who are intending, preparing or estimating a profession in Digital Marketing. I guarantee what I have said at the beginning of Digital Marketing- An Ocean Of Opportunities.
‘DIVE IN THE DIGITAL MARKETING OCEAN AND THE WAVES OF DIGITAL MARKETING OPPORTUNITIES WOULD SUPPORT YOU SAIL INTO’
Thus, now that you understand the value of a digital marketing course, learn today and develop your own Company or get hired at the most trustworthy digital marketing company.



