According to a census, there are approximately 1 billion active users on Instagram from different areas around the world. Instagram can be a great channel to market your brand and to drive traffic to your website if you have one. Instagram can help you reach a wide range of audiences. All you need is an effective digital marketing campaign and to create and maintain a strong social media presence (especially Instagram).
Instagram is better suited to tangible products—like clothes, accessories, and furniture —than to services. There are many ways to drive traffic from your Instagram channel to your website. You can either use organic reach or sponsor your brand on Instagram. Paid advertising, e.g., cost-per-click, can be another way to increase reach on Instagram.
How to Drive Traffic with Instagram Campaign?
Add Website Link to Your Bio
When you’re promoting your brand on Instagram, it is important to add your website link to your Instagram bio. Make sure to include “Website link in bio” on all your posts so anyone who likes your products can easily access your website and buy whatever they like.
For instance, if you are an apparel brand and sell jackets like Cyberpunk Outfits, Emily in Paris Outfits, Captain America Outfits, or other tangible products on your website. You can easily post aesthetic pictures on your Instagram and link those posts directly to your website page, where they can see a wide range of other costumes and apparel and easily place their order.
Also Read: How to Use GIFs in Instagram Stories?
Instagram Story Ads
Sponsored Instagram story ads can reach a wide audience if you define your audience precisely on the platform. In this way, your sponsored ad will appear in the target audience’s stories, and the audience can easily swipe up on your story, which will directly lead them to your website page.
These stories could feature people wearing your products, such as jackets, shoes, t-shirts, watches, or other items. Make sure to be creative with these Instagram Stories, as they are a good way to attract customers. All they needed to do was swipe up and get to your website to place their orders directly.
Place a Call to Action on the Posts
It is important to include a CTA in your posts, such as “Learn More,” “Sign Up Now,” or “Enroll Now.” You can also ask your visitors to submit their email addresses to get access to further details. In this way, you have an addition to your prospect database and can interact with them on a more personal level.
Include Your Website URL on Your Instagram Posts.
An innovative way to drive your Instagram audience to your website page is to include your website’s URL in your Instagram posts. This will let them easily reach your homepage without hassle and make the inquiries they need to make. This is an innovative way to increase your website’s traffic.
Also Read: MyStalk – Instagram Anonymous Story Viewer
Instagram Ads
Instagram ads can be a little expensive, but totally worth it if you can attract your audience with them. One click on your Instagram ad will direct your audience to your website, boosting traffic and ultimately generating leads for your brand. Clickable Instagram ads need to be created enough to attract your audience and tell them more about your digital campaign.
There are three kinds of Instagram paid ads: Image, video, and carousel. Image ads are single images that tell the story themselves. A video ad includes a video on the page that tells the story. Carousel ads are ads that can display multiple images on Instagram, so your followers can swipe right to understand the entire story.
Use Influencers for Your Brand
Many Instagram influencers can help you raise brand awareness and ensure your brand is on the right track. You can partner with relevant Instagram influencers and leverage their platforms to raise awareness on a broader scale. There are many people with a wide reach who affiliate with brands to promote them. Know how to make more money on Instagram campaigns.
These influencers are recognized and trusted by thousands and millions of people. When a trusted individual promotes a brand, its followers are likely to try it because their favorite influencer said so. You can ask these influencers to add a call to action to their posts so their audience can reach your website directly.
Also Read: Gramhir (Gramho) – Instagram Viewer & Profile Analyzer Tool
Conclusion
Instagram can be a very useful channel for your digital marketing and can easily increase your reach and Drive Traffic to your website. It can also increase brand awareness through Instagram Influencers and positive word of mouth.
If you’re a new, small venture, Instagram recently introduced a way for others to support local businesses by including them in their stories, so their friends and followers can reach out. Use Instagram to its fullest, because it offers plenty of opportunities.
