Really, you’ve built a great website for your small business. Well-designed, informative, and full of great content. And now you’re looking for a fast return on investment (ROI), you’ll want to work with a PPC Campaign management services agency. So, what is PPC? Pay-per-click advertising is one of the best ways to attract visitors online.
What is PPC?
PPC advertising is an online marketing method in which you place ads in strategic locations and only pay when a visitor clicks them. It’s a way to buy visits to your site rather than attracting them physically.
When a user clicks on an ad, your business will pay a certain amount of money. This fee is called the cost per click (CPC). CPC can vary greatly—the average cost is between $1 and $2. Some clicks cost as little as a few cents, while others can cost more than $50.
Another key term is CPM, which represents the cost per 1,000 impressions and applies only to video and video ads. Unlike CPC, where you pay per click, CPM is based on the number of impressions. You pay for the right to show your ad a thousand times, no matter how many times you click.
Also Read: How are PPC and CPC Different?
Is PPC right for your website? Here are five reasons you may want to add your online strategy:
Reasons to add Your Online Strategy
It’s Targetable
You can choose exactly who to show your ads to based on location, keywords, interests, age, gender, language, and device type. This allows you to advertise your goods and services directly to people who may be interested in what you offer.
It Costs Effective
PPC is cost-effective because you only pay when your ad is actually clicked. Considering that the top three advertising sites on the search results page receive 46 percent of the clicks, they are likely to reap the rewards. PPC allows your business to be at the top of the search results page, and beyond the natural results.
It is Very Trackable.
This means you can see how your ads are performing and adjust them if you don’t get as many clicks as you’d like. And you always know which ads actually drive sales and help your business, and which ones don’t.
It’s Fast
While high rankings in organic search results are important, achieving them takes time. But with PPC? You can add a new ad and start seeing results on certain days, or even within hours.
So, if you’re looking to attract more traffic to your site and increase sales quickly, give PPC a closer look. Lastly, the biggest benefit PPC offers is that it helps get your website in front of the right people who will value it most.
Trio Tec Digital’s (Pay per Click) PPC Campaign Management Services
All of our PPC management clients can expect the following:
Pay-Per-Click (PPC) Marketing Services
All of our PPC management clients can expect the following:
Complete Keyword Research
We ensure you appear in the right searches by conducting comprehensive keyword research beforehand and closely monitoring your campaign performance.
Effective Ad Creation
We work with you to produce highly effective ads that drive high conversion rates.
Landing Page Conversion Settings
If necessary, we will create a landing page for your site designed to get visitors clicking from your PPC ads. This gives us the freedom to create a page specifically for sales, rather than using it for other purposes on your site.
Separate Ads and Comparisons for Ads
We will set up comparisons to test the performance of various ads. This will allow us to sharpen our content and presentation.
PPC Sub-Campaigns
Let’s target your country, city, or even neighborhood with ads, or set up a small campaign to push a single product or service.
Also Read: PPC Facts You Probably Didn’t Know
Re-Marketing Campaigns
Reconnect with past site visitors who have shown interest in your product or service. Using a remarketing campaign can help increase return on ad spend and boost sales or earnings.
Proof of ROI for Detailed Reporting
There are excellent tools designed specifically for Google ad tracking, as well as for Bing Ads and other PPC platforms. We use these to dig into the data and create a custom PDF report that highlights the most important insights.
Why Trio Tec Digital?
Trio Tec Digital Marketing Agency is a fully fledged digital marketing agency that focuses on converting more online leads into results.
Access to dedicated PPC specialists
At Trio Tec Digital, our job as your PPC Campaign Agency is to make the online marketing process as professional, complex, and easy as possible for our customers.
One of the many ways we achieve this is by giving each of our PPC campaign clients a single point of contact to manage their project and queries.
You will know your PPC campaign expert well, and they will know your business and understand your unique needs. We will be your online sales department.
High customer focus
At Trio Tec Digital, we create a culture of greater customer focus. John Spence states, “The only difference between the steady and competitive breeze of most businesses today is the creation of a culture of innovation and a strong customer focus driven by highly skilled people.” We believe in hearing our customers’ voices and work hard to show it.
Also Read: PPC Auctions and Bidding Strategies
Our method of reporting the PPC campaign
Check out Google Analytics reports for your site to get the full view of every minute detail of your PPC campaign performance. Visit your site’s dashboard at any time to see how your site ranks for specific keywords and search phrases.
View detailed reports sent to you each month, including how we used our time to work on your PPC campaign. Contact your PPC champion by phone or email to discuss your PPC campaign plan or ask questions.
