20+ Best Advertising Software for Ad Agencies
In today’s digital world, brilliant and helpful products mean nothing if they are not advertised well. It’s a cut-throat competition out there and whoever stands out will gain customers’ attention. Whether it’s on social media platforms or your websites, it’s always better to spread your marketing message in ads so you can catch those eyeballs.
That’s why more and more marketers are working with ad agencies to give their product the limelight it deserves. But, for ad agencies themselves, it’s difficult to get everything to go well without having high-performing or even the best advertising software. Advertising software can make your ad agency much easier to manage employees and the whole process remotely creates client details, creates publications details, etc.
That’s all said, there are hundreds (if not thousands) of advertising software out there that can make you even more confused about choosing one that fits your needs and matches your preferences.
Best 20+ Advertising Software in 2023
To help you out, we’ve narrowed it down to this 20+ best advertising software list:
Adobe Creative Suite
One of the most popular software in design, Adobe Creative Suite is a must for any creative marketer. This software is even essential for some of us to bring our content marketing strategies to life. It offers a range of tools for crafting layouts, graphics, videos, and interactive experiences across devices.
What’s great about this software is that it can be used by both small businesses and big enterprises without any issue. You can also use it for creating print or digital ads, and it integrates seamlessly with other Adobe apps.
This cloud-based software is designed for managing projects and tasks. It’s perfect for ad agencies as it lets you collaborate with team members and clients in real-time, share files, track progress, and more.
Plus, Wrike is very affordable and easy to use – even for those who are not tech-savvy. The key features include:
- A customizable dashboard that gives you an overview of your projects and tasks
- The ability to create custom workflows for managing your ads.
- Integrated time tracking so you can keep track of how much time each task takes.
- Gantt charts for visualizing project progress.
- Collaborative features like comments, @mentions, and file sharing.
- The ability to export reports in various formats.
Screendragon is designed specifically for creating and managing digital ads. It offers a wide range of features like drag-and-drop tools for building ad creatives, templates for different types of ads, automatic image optimization, and more.
This software also has collaboration tools so you can work with team members and clients easily. You can use it to create animated videos, social media posts, and more. A library of built-in assets is really helpful for quickly creating ads.
When you’re looking for a social media management tool for your social media marketing and advertising, Sprout Social is a great choice. It lets you manage all your social media accounts in one place, schedule and publish content, measure your results, and more.
But that’s not all – Sprout also offers powerful advertising tools that can help you target the right audience and track the success of your campaigns. You can use it to create social media ads, Sponsored Content, and Twitter Carousel Ads.
Hootsuite Insights is a powerful tool for measuring and analyzing social media data. It lets you track your brand’s performance, measure the ROI of your social media campaigns, and more.
But what makes Hootsuite Insights unique is that it offers built-in integration with popular advertising platforms like Facebook Ads, Google AdWords, and LinkedIn Ads. This means you can easily track the results of your ads and optimize them for better performance.
If your clients are mostly B2B companies, Metadata is a great tool for you. It offers powerful marketing automation tools that let you create custom workflows, target leads, score leads, and more. It’s an Artificial Intelligence campaign execution platform and is designed to make marketing easier for ad agencies.
Metadata is also integrated with popular advertising platforms like Facebook and LinkedIn, so you can easily target leads and measure the success of the campaign.
Metadata also has a built-in CRM that lets you store customer information and track their interactions with your company. This makes it easy to see which ads are driving the most leads and sales.
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Quantcast is a great tool for understanding your audience and targeting the right people with your ads. It offers detailed insights into who is visiting your website and what they’re doing there.
You can use Quantcast to target people based on their interests, demographics, and even their online behavior. And since it integrates with popular advertising platforms like Facebook and Google, you can easily target your ads to the right people.
AdPlugg is plugin software for blog and website advertising. It is easy to use and helps in creating, managing, and placing the ads on the website.
It also provides detailed reports of impressions, clicks, and conversions for each ad campaign. AdPlugg is a great tool for small advertising agencies as it is easy to use and provides tons of features for managing the ads.
Celtra is well-known as a marketing automation platform for managing creative advertising content. It offers a wide range of features like creation, collaboration, trafficking, optimization, and measurement.
But what sets Celtra apart is its ability to create interactive ad units that can be used across all channels – web, mobile, social media, and more. You can use it to create ads for TV, print, and other offline channels. They also provide product demo videos to guide new users– so they can use all the features effortlessly.
Forecast provides AI-powered campaign management for creative advertising agencies. Since it leverages AI, this software can help you automate mandate, and repetitive tasks and help minimize the margin for error.
What makes Forecast unique is its ability to automate the workflow for creating and trafficking ads. This can save you a lot of time and hassle when creating and managing your campaigns.
QR codes have now become essential both in offline advertising (like products, brochures) and online (like websites, social media).
Scannova is a QR code generator that lets you create custom QR codes for your advertising campaigns. It offers a wide range of templates and designs to choose from, and you can even add your own logo or branding.
You can use Scannova to create QR codes for your website, social media, and other online campaigns. And since it’s free to use, it’s a great tool for small advertising agencies.
AdRoll is a platform for e-commerce businesses that focuses on ads, AI-based product recommendations, email marketing, and more. This software is well-known for its popular retargeting feature that helps you target people who have visited your website. It offers a wide range of features like dynamic ads, retargeting lists, and conversion tracking.
What makes AdRoll unique is its ability to target people who have already shown an interest in your product or service. This can help you increase your conversion rates and sales.
Google AdWords is the most popular advertising platform in the world. It offers a wide range of features like keyword targeting, ad placement, and conversion tracking.
What makes Google AdWords unique is its ability to target people based on their interests and demographics. You can use it to target people who are looking for your product or service. And since it’s a Google product, you can be sure that it has the largest reach of any advertising platform.
RollWorks can identify your website visitors and target them with ads across different channels. It offers a wide range of features like audience segmentation, website retargeting, and dynamic ads.
So, using this advertising software, it would be much easier for you to reach and engage high-qualified leads. Additionally, it integrates with other popular marketing automation platforms like Salesforce, Marketo, and HubSpot.
Adstream is a media management platform that helps you manage your advertising campaigns across different channels. It integrates and connects all aspects of the marketing strategies, including creativity, media planning and buying, and execution.
With Adstream, you can easily manage your creative assets and track their performance across all channels. This way, you’ll have a better understanding of which channels are providing the best results for your business.
Also, Adstream auto-adjusts your ad content, so it suits the respective channel and provides the best user experience.
With its powerful AI and machine learning algorithms, SixSense can help you find new leads and customers. It offers a wide range of features like predictive analytics, account-based marketing, and lead scoring.
What makes SixSense unique is its ability to predict the buying behavior of your customers. This can help you better understand your customer’s needs and preferences, and create targeted campaigns that appeal to them.
Social media advertising is one of the most effective ways to reach and engage your target audience. However, managing social media campaigns can be time-consuming and difficult.
That’s where Smartly.io comes in. This software will help you manage social media advertising. With its automated tools, you create effective ads and track their performance. Smartly.io also offers a wide range of features like audience targeting, budget optimization, and conversion tracking.
What makes Smartly.io unique is its ability to target people based on their interests and demographics. You can use it to target people who are looking for your product or service.
It also offers features like campaign sequencing, budget allocation, and post-scheduling. Plus, it integrates with all the major social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
Marin Software is popular advertising software that helps you manage your paid search campaigns. It offers a wide range of features like ad targeting, bid management, and conversion tracking.
What makes Marin Software unique is its ability to identify opportunities for search ads across major search engines, like Google, Yahoo, and Bing. This can help you increase your website’s visibility and reach a larger audience.
Additionally, Marin Software offers powerful reporting tools that give you a better understanding of your advertising campaigns’ performance. You can use these reports to make changes and optimizations to your campaigns for better results.
StackAdapt is a popular software for advertising agencies that helps them create and manage their ad campaigns. The multi-channel targeting for native, display, video, and audio ads is one of the main selling points.
This software also offers a wide range of features, including audience targeting, creative optimization, and real-time bidding. This way, you can create targeted ad campaigns that appeal to your target audience. Additionally, StackAdapt gives you access to a large pool of media partners and ad exchanges. This can help you find the best placements for your ads and reach a larger audience.
StackAdapt is also known for its powerful reporting tools. You can use these reports to track the performance of your ad campaigns and make optimizations for better results.
Mavenlink is probably the best software when it comes to project management for ad agencies. It offers a wide range of features, including task management, resource allocation, and time tracking.
What makes Mavenlink unique is its ability to track the performance of your team’s work. This way, you can identify bottlenecks and optimize your team’s workflow for more productivity. Additionally, Mavenlink integrates with all the major project management software, including Asana, Trello, and Jira. This way, you can easily manage your projects and team’s work from a single platform.
Mavenlink also offers powerful reporting tools that give you a detailed overview of your team’s performance. You can use these reports to make changes and optimizations to your team’s workflow for better results.
Your digital ads will bring potential customers to the landing page of your website. And Unbounce is a popular software for creating and publishing those landing pages. It offers a wide range of features, including a drag-and-drop builder, A/B testing, and conversion tracking.
What makes Unbounce unique is its ability to create high-converting landing pages without the need for coding or HTML knowledge. You can use its drag-and-drop builder to create custom landing pages in minutes. Additionally, Unbounce offers powerful A/B testing tools that help you test different versions of your landing pages to find the best one.
You can also use Unbounce to track the performance of your landing pages and make optimizations for better results.
So there you have it – 20+ great advertising agency software tools that can help you manage your campaigns and grow your business. Try out a few of them and see which ones work best for you. And remember, there’s no such thing as one-size-fits=all advertising software. That’s why it’s crucial to always test your ads before launching them to make sure they’re performing well.
Frequently Asked Questions For Advertising Softwares
What are advertising softwares
Advertising softwares are software applications that help in the creation, distribution and tracking of advertisements. They are designed to automate the process of advertising and provide a better return on investment.
Which software is best for advertising?
Adobe Photoshop is the most popular software tool used by advertising professionals. It offers a variety of features that range from editing photos to creating infographics, animations, and video projects. It also has a wide range of plugins that allow users to do just about anything they need with their images.
How do I sell advertising software?
There are two main ways to sell advertising software: You can either charge a fixed fee or you can charge by the click on an ad. If you choose the latter, then you will need to find advertisers for your website who will pay for each click on their ads.
To sell advertising software, you need to know how to pitch the product and how to advertise. You also need to know what your target market is and what their needs are.