Organic Pinterest marketing
- Create a business account and claim your website.
- Publish vertical images or videos (2:3 ratio) that link to useful pages on your site.
- Write keyword-rich titles, descriptions and board names; Pinterest works much like a search engine.
- Pin regularly; pins stay relevant long after they are posted.
- Add rich pins and a product catalog if you sell online.
Pinterest ads
Promoted pins look like normal pins and can target by keywords, interests, demographics and audiences such as website visitors or customer lists. Formats include standard, video, carousel, collection and shopping ads. Install the Pinterest tag to measure conversions.
Is Pinterest right for you?
It suits businesses with visual products or ideas, such as home, food, fashion, beauty, crafts and travel, and less so most B2B services. Pins can keep bringing traffic for months, unlike most social media posts.