What is a Display Campaign?
A web display campaign involves purchasing advertising space on websites to promote a brand, product or service. Advertising agencies are the players that connect advertisers and website owners. Advertisers can purchase advertising space on websites using tools such as Google AdWords or other advertising agencies. Advertisers can target their audiences based on their interests and behaviors to maximize their reach and return on investment. As a display agency, it supports you in your display strategy, creating campaigns, and optimizing existing campaigns on the Google Display Network and other major advertising agencies.
