AI search guides

AI for search and marketing

AI search means answers written by AI systems, such as Google's AI Overviews, ChatGPT and Gemini, shown instead of or next to the usual list of links.

These guides explain how AI changes visibility, how generative engine optimisation (GEO) works and which AI tools marketers use.

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What is Generative Engine Optimization (GEO) & How To Do It

Generative Engine Optimization (GEO) is the practice of structuring content to maximize visibility in AI-driven search results, such as ChatGPT.

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AI search visibility

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