Types of event marketing
- Trade shows and exhibitions: meet many potential customers in one place.
- Conferences and seminars: build authority by speaking or hosting.
- Workshops and customer events: teach, deepen relationships and gather feedback.
- Webinars and virtual events: reach people anywhere, at a lower cost.
- Product launches and pop-ups: create attention for something new.
- Sponsorships: put your brand in front of an existing event’s audience.
How to market an event
- Set a clear goal, such as leads, sales or awareness, and decide how you will measure it.
- Create an event page with the date, agenda, speakers and an easy registration form.
- Promote it through email, social media, partners and paid ads, starting weeks in advance.
- Send reminders, and make the experience at the event itself memorable.
- Follow up quickly with attendees: recordings, thank-you emails and a clear next step.
Working with experienced leaders in curating interactive and immersive brand moments can help ensure every detail is strategically aligned for maximum impact.
Measuring event marketing
Track registrations, attendance, leads, meetings booked and the sales that follow, along with social mentions and media coverage. Add UTM parameters to your promotion links to see which channels filled the room.