Stories features
- Interactive stickers: polls, questions, quizzes, countdowns and link stickers.
- Highlights: saved collections of Stories on your profile that don’t expire.
- Close Friends: Stories shared with a chosen group only.
- Stories ads: paid, full-screen ads between Stories, bought through Meta Ads Manager.
Using Stories for marketing
- Post regularly to stay at the front of followers’ Stories bar.
- Use link stickers to send people to products, articles or sign-up pages.
- Show the people and processes behind the business, which builds trust.
- Save your best Stories as Highlights, such as FAQs, reviews and services.
- Design for sound off and the vertical 9:16 format, with key text away from the edges.
Measuring Stories
Instagram’s insights show reach, replies, sticker taps, link clicks and how many people tapped forward or left. Tag links with UTM parameters to see the website visits and conversions they bring.