Types of search queries
- Informational: the searcher wants to learn something (“what is a canonical tag”).
- Navigational: they want a specific site or page (“mexseo contact”).
- Commercial: they are comparing options before buying (“ahrefs vs semrush”).
- Transactional: they are ready to act (“book seo audit”, “buy running shoes”).
- Local: they want something nearby (“dentist near me”).
Where to see your queries
The Performance report in Google Search Console lists the queries your pages appeared for, with clicks, impressions, click-through rate and average position. In Google Ads, the Search terms report shows the queries that triggered your ads, which helps you find new keywords and negative keywords.
Why queries matter
Queries show the language your customers really use. Pages that answer those questions, in those words, are more likely to rank and to turn visitors into customers.