How to define your target audience
- Look at your best customers: who they are, why they bought and what they have in common.
- Describe their needs and problems: what they are trying to achieve and what stands in the way.
- Use data: analytics, CRM records, search queries and social media insights.
- Check the competition: who they target, and which groups are underserved.
- Turn it into buyer personas that your team can use.
Ways to segment an audience
- Demographic: age, gender, income, education and job title.
- Geographic: country, region, city or distance from your business.
- Psychographic: values, interests and lifestyle.
- Behavioral: buying habits, product use and loyalty.
- Firmographic (B2B): industry, company size and location.
Why it matters
Marketing aimed at everyone usually persuades no one. A clear target audience tells you which keywords to target, which channels to use, what to say and where to spend your budget.