Privacy Policy – Spear

Last updated:

App: Arrow Puzzle
Brand: Spear
Developer: SocialAtoZ
Effective date: 9 September 2026
Last updated: 9 September 2026

1. Introduction

Welcome to Arrow Puzzle (“the Game”, “the App”), published under the Spear brand and developed by SocialAtoZ (“we”, “us”, “our”). This Privacy Policy explains what information is collected when you play the Game, how it is used, who it is shared with, and the choices you have. By installing or using Arrow Puzzle you agree to the practices described in this policy. If you do not agree, please do not use the Game.

2. Information We Collect

We do not ask you to create an account and we do not collect your name, email address, phone number, contacts, photos, or precise location.

The Game may automatically collect the following information through the third-party services listed in Section 3:

  • Device information: device model, manufacturer, operating system version, screen size, language, and time zone.
  • Advertising identifiers: the Google Advertising ID (GAID) and, where applicable, the Android App Set ID.
  • Network information: IP address and coarse (country or city level) location derived from it.
  • Usage data: app opens, session length, screens viewed, buttons tapped, and in-game events.
  • Gameplay data: level progress, levels completed, hints used, lives lost, and similar statistics.
  • Advertising data: ads viewed, ads clicked, and rewarded-ad completions.
  • Diagnostic data: crash reports, error logs, and performance information.

Level progress and settings are stored locally on your device so the Game can resume where you left off.

3. Third-Party Services

Arrow Puzzle uses the following third-party services. Each collects and processes data under its own privacy policy:

AdMob may serve ads through its partner ad networks. A list of these partners is available at https://support.google.com/admob/answer/9012903.

4. How We Use Information

We use the information described above to:

  • Run the Game and save your progress.
  • Display advertisements, which keep the Game free to play.
  • Measure how levels are played so we can balance difficulty and add new content.
  • Find and fix crashes, bugs, and performance problems.
  • Adjust game features and settings remotely.
  • Detect fraud, abuse, and security issues.
  • Comply with legal obligations.

5. Advertising

Arrow Puzzle shows banner, interstitial, and rewarded ads through Google AdMob. AdMob may use your advertising ID to show personalised or non-personalised ads depending on your device settings and your consent choices.

You can limit ad personalisation at any time on your device: Settings > Google > Ads (or Settings > Privacy > Ads on newer Android versions). There you can reset your advertising ID or delete it entirely. Where required by law (for example in the European Economic Area, the United Kingdom, or Switzerland), you will be shown a consent message inside the Game and can change your choice later from the Game’s settings.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your data on the following bases:

  • Consent – for personalised advertising and analytics cookies or identifiers, which you may withdraw at any time.
  • Legitimate interests – for non-personalised advertising, crash reporting, security, and improving the Game.
  • Legal obligation – where we must retain or disclose data to comply with the law.

7. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you.
  • Request correction or deletion of that data.
  • Object to or restrict certain processing.
  • Withdraw consent at any time.
  • Receive a copy of your data in a portable format.
  • Lodge a complaint with your local data protection authority.

Residents of California and other US states with privacy laws also have the right to know what personal information is collected, to request deletion, and to opt out of the “sale” or “sharing” of personal information for cross-context behavioural advertising. We do not sell personal information for money. You can opt out of ad personalisation using the device settings described in Section 5. We will not discriminate against you for exercising any of these rights.

To exercise any right, contact us using the details in Section 15. Because we do not hold accounts, we may ask for your advertising ID to locate data linked to your device.

8. Children’s Privacy

Arrow Puzzle is a general-audience game and is not directed at children under 13 (or the minimum age required in your country). We do not knowingly collect personal information from children. Where the Google Play Families policy or applicable law requires it, ads are served in a manner appropriate for the audience. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

9. Data Security

We use reasonable technical and organisational measures, including encrypted connections (HTTPS) to third-party services, to protect the information described in this policy. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Data Retention

Gameplay progress stays on your device until you clear the Game’s data or uninstall it. Analytics and crash data processed by Firebase are retained according to Google’s retention settings, which we keep at the default of up to 14 months for user-level data. Advertising data is retained by Google AdMob under its own policy. We keep data only as long as necessary for the purposes described here or as required by law.

11. Data Sharing

We do not sell your personal information. We share data only:

  • With the service providers listed in Section 3, so they can provide advertising, analytics, and crash reporting on our behalf.
  • When required by law, court order, or a government request.
  • To protect the rights, safety, or property of SocialAtoZ, our users, or the public.
  • In connection with a merger, acquisition, or sale of assets, in which case this policy will continue to apply to your data.

12. International Data Transfers

The third-party services we use are operated by Google and may process data on servers located outside your country, including in the United States. Google relies on approved safeguards such as Standard Contractual Clauses for such transfers.

The Game may contain links to external websites, such as the Google Play Store or our other apps. We are not responsible for the content or privacy practices of those websites, and we encourage you to read their privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last updated” date. Continued use of the Game after changes are posted means you accept the updated policy.

15. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or your data, contact us:

SocialAtoZ (Spear – Arrow Puzzle)
Email: [email protected]