The habit of regularly writing down ideas on a blog brings many benefits: you structure thoughts, exercise self-discipline, learn to communicate with readers, and deal with criticism.
If you think it’s time to start a blog but have doubts – this article is for you. We will tell you what to blog about, on which platform to create and how to make money on it.
When a person does something cool – bake cakes, hitchhike, or read a lot – they will most likely be told, “Get yourself a blog.” But as long as there is no internal motivation, becoming a blogger is unlikely to succeed. Here are a few ideas that you can motivate yourself with.
Make money blogging
When a blog is created to make money, you are starting an online business. Thinking over a plan, investing in the platform, developing and promoting content, using various monetization tools.
By publishing useful and SEO-optimized articles, you attract visitors from search, converting them into subscribers. You can make money on a blog in different ways: place ads, write paid reviews, make money on affiliate programs. We will write about these and other ways to monetize your blog below.
Test approaches and techniques useful for work
A blog is a unique platform for testing ideas. You can try different formats of articles and illustrations, apply new SEO tools, customize WordPress, etc. A blog is useful for a copywriter, editor, SEO specialist, and other people who are involved in marketing.
Build a personal brand
You can be a cool specialist but known only within your company. A blog helps to become known to a wide range of people. By publishing expert articles, reviews, toolkits, a specialist shows his knowledge and skills. In the future, the blog will become a public resume for employers or a portfolio for customers.
Unload thoughts and structure knowledge
When you dive deeply into a topic, there is too much information. Blogging helps to structure learning and come to an exciting conclusion, solution. Or free your head for new ideas.
Blogging as a hobby
Someone develops a blog for work, but for someone, on the contrary, it is an opportunity to switch from work to what they love. You can write about handicrafts, travel, books, kids, or gym activities.
Do you know the movie “Julie and Julia”? The main character worked during the day as an operator in a call center, and in the evenings, she cooked dishes and wrote in a blog. This is a biographical story – Julie became famous for publishing a book based on the blog. And then they made a film based on the book.
What to blog about?
Sometimes you want to start a blog, but it’s hard to decide what to write about. Here are some ideas we got from some bloggers.
Arrange a challenge or take part in a challenge
Having come up with a challenge or taking part in it, you get several advantages:
- a precise goal disciplines
- more comfortable to come up with themes for posts
- keep readers interested – people are interested in what will happen next.
Describe life events in an online diary
In a blog, you can describe life events: personal and professional. Most of the LiveJournal diaries are organized according to this principle.
A diary’s advantages are that you are not limited to one topic: you can do book reviews, discuss repairs, or prepare for emigration. But there are also disadvantages: if you write about everything in a row, it is difficult to find your audience and understand it, since the readers will mostly come and go.
To make an online diary enjoyable, you need your own “trick” – a unique writing style or a personal point of view.
Write reviews: books, programs, cosmetics, work tools.
Reviews as a format for blog articles are convenient: you can always develop a topic for the next post. But it also takes more time: you need to test a product or read a book, take photos and describe your impressions.
How to start blogging
You can publish your first article on social networks or a blogging platform: just register, write, and press the “publish” button. If you decide to create a blog site, there will be more steps to the first publication.
1. Come up with a name
The name should be well remembered, and you like it. Then it will be easy for people to find your blog, and it will be pleasant for you to work with it.
2. Choose an engine for your blog
It is more convenient to blog on the engines explicitly created for this – WordPress, Egeya.
WordPress has convenient tools for publishing and commenting posts, organizing categories, SEO optimization, and a large selection of templates. If you need help installing it, it will be easier to find a specialist as WordPress has a large community.
Aegea offers fewer templates and tools, but it is easier to install. Suitable for beginner bloggers.
You can choose engines Drupal, Joomla. But since they were created for other tasks, you will have to make improvements for the blog, such as setting up article categories and displaying added posts. This is not always convenient and requires more programming skills.
3. Buy a domain name and choose a hosting
Come up with a domain name and check its availability with registrars. Next, select your hosting. Hosting is a remote server that will store your blog files. Sometimes when buying hosting, a domain is offered as a gift. Find out in advance so as not to miss the opportunity to save.
4. Design your blog
Now you need to install and configure the blog engine. If there is no experience in installation, it won’t be easy to do it yourself. Where to go for help:
- watch a YouTube video on setting up your CMS;
- write to the hoster;
- ask for advice from a friend with experience;
- hire a freelancer.
5. Write and publish your first article
Pick a topic, make an outline for the article, and – ta-team – write your first post. Before publishing, edit the article, check the presentation logic. An article is easier to read when it has a clear structure: heading, introduction, main body with subheadings, and conclusions.
6. Show the article to readers
For a blog post to be seen by people, it needs to be promoted. Publish a link to the article on social networks, and invite readers to express their opinion, share the article in thematic groups and forums. As an example of my blog about cars and computers Complockers.co.uk, I enjoy writing articles and getting feedback on articles.
Author Bio :-
My name is Viacheslav Protsenko, I have been working in SEO for 4 years. I write my own blog and also work for Autodoc GmbH, which sells auto parts throughout Europe.