What is an Editorial Calendar?
An editorial calendar is a process tool for tracking all the moving parts of executing your content plan. It typically includes the topic, title, author information, and images for each asset, as well as the publishing and promotion schedule organized according to established workflows for creation and production.
Why create an editorial calendar?
Maintaining an editorial calendar will help you stay more organized and show you any gaps you may have in your content library. It also helps ensure you’re doing the right thing for your personas and not straying too far from the topics you’re covering.
