Why Digital Marketing is Important for Small Business

Digital marketing remains to be one of the most affordable ways to promote your small business. And when running a small business, most face the most vital burden of all – gaining traction on a shoestring budget. 

If your small business is aiming to boost brand awareness, online presence, and sales, then it’s time to whip up the most effective online advertising campaigns. The upper hand of using online marketing is that almost half of the entire global population are active internet users. This proves that there is a lot of opportunities for small businesses. Here’s why digital marketing will scale your small business to new heights. 

1. Levels the playing field

Online marketing brings a myriad of opportunities for startups and small businesses. As long as you have your online advertising strategy on point, you can level the playing field, especially if you’re against the big players in your industry. 

Additionally, your competitors are also promoting their business online. And if you want to cut through the noise, you have to keep up with the trends. More than 90 percent of B2C and B2B marketers use B2B digital marketing in their strategies. And it’s high time you should too.  

2. Boosts social media presence

You can ask any Facebook advertising agency and they’ll tell you one thing – social media marketing is all the rage these days. That’s because people are on social media and check their social channels frequently. Facebook has over 2.7 billion monthly active users. Imagine how many of those are your target audiences. 

The probability to go viral on social channels is high, provided that you create relevant and valuable posts. Include compelling copywriting and eye-catching graphics on your social media posts and ads to grab user attention. 

3. Engages with your customers 24/7

Having online channels that cater to your customers’ demands is vital. For instance, your company website acts as the conduit between you and your target audience. This means that you can answer all your customers’ queries and allow them to scrutinize your products and services through your website. 

Moreover, your social media pages can also increase engagement, which is one of the most vital metrics for digital marketing. As long as you make a connection by regular communication, you’ll gain affinity from your audience. 

4. More quality leads

Digital marketing has an upper hand over traditional marketing and that is offering a more targeted approach. Through the use of features like setting up your audience demographics, you can display online ads to quality prospects. 

Moreover, analytics will also show you the types of people engaging with your ads. This will allow marketers to modify their campaigns moving forward. 

5. A variety of advertising channels

Digital marketing has many facets. And every small business marketer can choose what channel fits with their business and budget. For instance, they can either choose between paid advertising (PPC) or organic advertising (SEO). 

Furthermore, you can tap influencers to promote your small business. If you’re working with a shoestring budget, try approaching micro-influencers instead of macro-influencers. As long as you choose like-minded influencers, you’ll gain patrons from their followers as well. And then there’s content marketing and video marketing that provide value to your customers. 

Overall, there is no shortage of Online marketing methods that marketers can use. As long as you create a well-thought-out online ad, you’ll likely push your customers further down the sales funnel. 

6. Increases conversions

Aside from Online marketing being an affordable advertising for small businesses, it also provides higher ROI. For instance, email marketing has an average ROI of $42 for every dollar spent. 

It’s no surprise that digital marketing can quickly convert leads to actual paying customers. As long as you follow the different stages in the sales funnel – from fostering customer relationships to getting them to purchase. 


The benefit of Online marketing is unparalleled. Although traditional and outdoor advertising still works, it’s sometimes too expensive for small businesses. As for creating an Online marketing strategy, it’s always better to consult the experts. Learn more about digital marketing online and enroll in courses so you know what the concepts and trends are. 


Eliza Brooks writes about SEO, marketing tips, PPC, and many more. She is a passionate blogger who specialized in digital marketing. She is currently working with Arcane Marketing, the leading Social Media Advertising Agency and is in charge of managing social media marketing services for the company. 

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