Common drip campaigns
- Welcome series: introduce new subscribers or customers to your business.
- Lead nurturing: guide leads with helpful content until they are ready to buy.
- Onboarding: help new customers get started with a product.
- Abandoned cart: remind shoppers about items left in their cart.
- Re-engagement: win back subscribers or customers who have gone quiet.
How to build a good drip campaign
- Define the goal, and the trigger that starts the sequence.
- Plan three to seven messages, each with one clear purpose.
- Space them sensibly: closer together at the start, further apart later.
- Personalize with what you know, such as name, interests or the page they visited.
- Stop the sequence when someone converts, so they don’t get irrelevant emails.
- Track clicks and conversions for each email, and improve the weakest steps.
Drip campaigns are built with marketing automation or email tools such as HubSpot, ActiveCampaign, Klaviyo, Mailchimp or Brevo. Only send them to people who have agreed to receive your emails.