What makes a good user experience
- Useful: it solves a real need.
- Usable: people can find what they want and complete tasks without confusion.
- Fast and reliable: pages load quickly and work on every device.
- Accessible: it works for people with disabilities, including screen reader and keyboard users.
- Trustworthy: clear information, prices and contact details.
UX vs UI
User interface (UI) design is the look and layout of the screens: buttons, colors, typography and components. UX covers the whole journey, including structure, content, speed and what happens before and after someone uses the site. Good UI is part of good UX.
UX and SEO
Search engines want to send people to pages that satisfy them. Page experience signals such as Core Web Vitals and HTTPS play a part, and a page that answers the question clearly keeps visitors from going back to the search results.
How to improve UX
- Watch real users, with usability tests or session recordings.
- Simplify navigation and forms.
- Put the most important information and actions first.
- Fix slow pages and anything that breaks on mobile.