What must be taken into account to make a promotional product video
Companies, especially online stores, have a
great opportunity to publicize their products thanks to the possibilities
offered by the internet and social networks. Through these tools, they can
develop branding and make promotional videos for products and/or
services, build the loyalty of old customers and get new ones. To achieve
this, it is very important to generate quality content that attracts and
provides valuable information to those who receive this content.
When talking about content generation, it is
mandatory to stop at the videos. The corporate video of a product is
essential for two reasons:
·
It serves as a product launch and presents it to the public.
·
Present interesting content to a group of people who are looking
for information about something in particular. By satisfying the public's
need for information, e-commerce will be making itself
known and gaining recognition and respect from the community and, consequently,
will increase its chances of losing future sales.
What aspects a video should take care of
In this video we
show the product with adequate lighting and camera movement,
thus capturing its appeal.
The text on the screen provides information and the elegant style
of the typography and graphics convey the idea of the value that
we want to associate with this product.
The idea
When creating a video, you need to have an idea. Based on
that idea, we will make the rest of the decisions about the production
and editing of the content. We must be clear:
·
What do we want to achieve with the video? This will make us have
to pay special attention to some specific aspects of others. We may just
want to talk about their characteristics, we may want to take advantage of the
video Online Cartoon Yourself to provide general
information about these products ...
·
What proposal are we going to launch? The proposal must be
conceived in a way that reinforces the objective of the product video.
Transmit the spirit of the product and the brand
When making a product promotional video it is necessary to be
clear about the values of the brand and the product itself. Then
these values and ideas will have to be captured on video to enhance the
effect. It is not just about the viewers seeing the product, it is about
being able to create associations of ideas and if it is in
an emotional way, much better.
Image care
The launch of a video product must be very careful at
the visual level - unless the proposal, which could happen, is to
present a sloppy image. Special emphasis should be placed on the
following:
·
The product should look good. For this, good use
of lighting must be made and background must
be chosen that enhances the product and/or that contextualizes it and
associates it with the brand idea.
·
The frames must be accurate. A bad framing conveys a the feeling of ignorance and ineptitude and will be counterproductive.
·
An intelligent and subtle edition in which we
see moving images. A sequence of harmonic images presented with a good
cadence.
·
Use labels at the right time and in the right way. They cannot
be absent, but neither can they be excessive.
Good sound
A very common fault incorporate product videos is in the sound of
the same. Viewers can tolerate poor picture quality, but if the sound is
not good, we will lose them. Why? If the sound is just tolerable, it
will give the feeling that the video is crappy, a feeling that viewers will
extend to the brand. If the sound does not reach a minimum, viewers will
stop watching the video immediately.
0 Comments