Organic sitelinks
Google adds organic sitelinks automatically when it thinks they will help searchers. You can’t choose them, but you can make them more likely:
- Use a clear site structure and navigation.
- Give pages descriptive, unique titles and headings.
- Link internally to your key pages with clear anchor text.
To stop a page from appearing as a sitelink, you have to keep it out of search altogether, for example with noindex.
Sitelink assets in Google Ads
In Google Ads, sitelinks are an asset (formerly called an extension) that you add yourself: extra links under your ad that take people to specific pages, such as a price list or a booking page. They make the ad bigger and usually raise its click-through rate.
Sitelinks example
Someone searches for a brand name and gets a first result with four extra links under it: Pricing, Contact, Careers and Help centre. In the brand’s own ad for the same search, it adds four sitelink assets with short descriptions, such as “Pricing: plans from 9 euros”. Both help visitors skip straight to what they want.
How to improve organic sitelinks
- Build a simple site structure with clear top-level pages.
- Use short, descriptive page titles.
- Link to the main pages from the home page and the navigation.
- Make sure the key pages are indexed and not blocked.
- Check what appears in Search Console and the live results for your brand name.
Sitelink asset tips for Google Ads
- Add at least four sitelinks, each with a different page and a short description.
- Match them to what people want after clicking, such as prices, opening hours and contact.
- Use different sitelinks for different campaigns.
- Review performance and replace weak ones.
Sitelink FAQs
Can I choose my organic sitelinks?
No. Google picks them automatically. See breadcrumbs and ad extensions.
Do sitelinks help rankings?
They do not rank pages, but they can make the result take more space and attract more clicks. See click-through rate.