15 Generative Engine Optimization Tools to Dominate Brand Search in 2026

You cannot win the branding fight in the dark. As brands grapple with the rise of AI-driven search, mastering generative engine optimization is no longer optional. GEO platforms are the only way to track, analyze, and optimize for these new engines. They provide the necessary, real-time analysis of prompt performance, persona engagement, and AI citation rankings.

We will evaluate the top 15 GEO platforms to help you select the right one for your enterprise, agency, or high-growth team.

How These Tools Were Evaluated

We assessed these platforms as more than just software; they are a critical new category joining the stack of AI tools for SEO professionals. Our evaluation was based on:

• LLM Performance: Direct testing on platforms like ChatGPT, Gemini, Claude, and Perplexity.
• Core Metrics: Strength of brand monitoring, persona segmentation, and trend tracking.
• Optimization Value: Quality of citation insights and visibility metrics.
• Usability: Workflow efficiency, automation, and integration capabilities.
• Audience Fit: Pricing and feature suitability for professional B2B audiences.

15 Best Generative Engine Optimization Tools

Scrunch AI

Scrunch AI is an enterprise-grade platform built to master brand visibility in LLM environments. It provides a single, unified dashboard to monitor your brand, competitors, and persona segments in real-time. You must use this tool to establish a baseline of your AI-driven “share of voice.”

It moves beyond simple alerts to provide a continuous, strategic overview of your brand’s position. The platform is designed for large organizations that need to coordinate GEO efforts across multiple brands, regions, and languages.

Key Features:

• AI-First Brand Monitoring: Continuously tracks brand prompts, competitor citations, and ranking shifts across all major AI search models, including Google AI Overviews, ChatGPT, Claude, and Perplexity.
• Persona & Geo Analytics: Delivers granular breakdowns of your performance by specific audience profiles (Example: “CFO,” “IT-Manager”) and geographic regions.
• AXP Parallel Site Creation: A unique feature that generates AI-optimized versions of your site. This ensures LLM agents can properly interpret, crawl, and cite your content.
• Enterprise Security: Full SOC 2 compliance and role-based access control (RBAC) are standard, meeting the strictest enterprise security and data privacy requirements.

Outcomes:

• Clients gain a unified, cross-departmental view of brand performance in generative AI, eliminating data silos.
• Teams can preemptively identify and neutralize negative sentiment or misinformation campaigns before they become widespread.

Best for: Large organizations and enterprises that must manage multiple domains, languages, and regional campaigns.

Pricing: Starts at $250/month and a Growth plan priced at $417/month (enterprise plan available with a custom quote).

Evertune AI

Evertune is designed for teams that need actionable insights on brand visibility delivered quickly. This platform operates at a massive scale, running over 1 million prompts per month per brand to generate statistically significant data.

It moves beyond just your brand to analyze the entire competitive landscape, showing you not only where you stand but why competitors are winning. The goal of this platform is to turn monitoring into a direct, revenue-driving content strategy.

Key Features:

• AI Brand Monitoring: Track your brand’s position across every major AI platform versus competition. Get executive-ready metrics that transform “AI strategy” from a budget question into a competitive advantage story.
• AI Site Audit: Pinpoints and helps fix content, markup, and schema gaps that block AI agents from recommending your brand
• Content Studio: Builds briefs based on your brand’s specific gaps in AI visibility—focusing on the consumer preferences where your brand needs stronger associations. Select from a variety of templates, tone of voice, and content length to create ready-to-use blog copy designed for AI.
• Source Influence: While traditional citation tracking treats all sources equally, Evertune analyzes the content, quality, sentiment, and relevance of sources to the category, topic, and brand to identify which sources associate your brand with key benefits and which sources are your biggest untapped opportunities.

Outcomes:

• Clients like Miro use Evertune to gain a data-informed view of their AI visibility, moving beyond guesswork.
• Marketing teams can directly measure and improve brand perception, sentiment scores, and brand share of voice.

Best for: Marketing-centric teams in CPG, B2B SaaS, and hospitality that need to track brand perception and automated messaging.

Pricing: Pricing for Evertune’s GEO platform starts at $3,000 per month.

LLMOmetrics

LLMOmetrics focuses exclusively on prompt benchmarking and citation optimization. You must use this platform when your primary goal is to acquire a quantitative, evidence-based understanding of your content’s technical performance.

It is not a broad marketing suite; it is a surgical instrument for SEOs and data teams who need to prove which content attributes lead to successful AI citations. The platform’s historical tracking is essential for long-term trend analysis.

Key Features:

• Quantitative Brand Tracking: Monitors the frequency and context of brand mentions in LLM responses to provide a quantitative visibility baseline, not just anecdotal evidence.
• Strategic Recommendations: Provides actionable insights for link building opportunities, content gaps, and influencer partnerships to improve your AI visibility, a distinctive approach that sets it apart from competitors.
• Answer Accuracy Validation: Protects brand trust by monitoring for and alerting you to factual errors in AI answers that reference your products, allowing for rapid correction strategies.
• Historical Benchmarking: Provides daily and weekly reporting, allowing you to track your visibility trends over time and measure the impact of your optimization campaigns.

Outcomes:

• Advanced strategists can identify and double down on content tactics that are proven to work for AI citations, optimizing content budgets.
• Technical teams can provide evidence-based, data-driven validation for content planning and campaign tracking.

Best for: Advanced SEOs and marketing agencies that require evidence-based, technical data for content planning and validation.

Pricing: Starts at €80+/month.

AthenaHQ

AthenaHQ is a dedicated, enterprise-grade GEO platform. You must use it to move beyond simple tracking and start actively optimizing your AI presence. Built by ex-Google Search and DeepMind experts and backed by Y Combinator, it is designed to monitor all major LLMs, including Google AI Overviews, ChatGPT, Perplexity, and Gemini.

Key Features:

• Unified GEO Score: A proprietary dashboard metric that measures citation counts, brand sentiment, and traffic potential across all major AI platforms.
• Prompt Analytics: Tracks and optimizes your content based on the actual queries that surface your brand in LLM results, not just a list of keywords.
• AI-Generated Action Center: Delivers tailored, prescriptive recommendations for content structure, schema updates, and strategic outreach to fill your specific citation gaps.
• Data Integration: Connects directly to your Google Analytics (GA4) and Search Console data to link AI visibility efforts directly to website traffic and business outcomes.

Outcomes:

• Clients are able to successfully compete against companies 20-30 times their size by focusing on high-impact, actionable recommendations.
• Marketing and PR teams gain a unified dashboard to track competitive share-of-voice and get immediate, AI-driven optimization tasks.

Best for: Enterprises and data-driven agencies that need a comprehensive, analytics-rich platform with actionable recommendations.

Pricing: Self-serve plans start at $295/month.

Profound

Profound is a pure-play GEO monitoring solution built for large-scale enterprise teams. You must use this platform when your primary needs are high-level brand visibility, compliance, and competitive intelligence.

It operates on a “read/write” model: it reads the AI landscape to give you analytics and helps you write the content to fix gaps. Its Conversation Explorer is a powerful tool for moving beyond your brand name to understand the broader topical conversations where you should be present.

Key Features:

• AI Visibility Dashboard: A high-level C-suite dashboard that tracks your primary “visibility score” over time and benchmarks it against key competitors.
• Conversation Explorer: Identifies relevant user queries and industry topics where your competitors are being cited, revealing your most critical content gaps.
• Hallucination Detection: Actively identifies false or misleading information (hallucinations) about your brand in AI responses, protecting your brand’s reputation.
• Enterprise-Grade Compliance: The platform is SOC 2 Type II compliant, meeting the security and data privacy requirements of the largest corporations.

Outcomes:

• Enterprise clients gain a high-level, verifiable metric for tracking AI “share of voice” that can be reported to leadership.
• Brand marketing teams can uncover new market trends and audience questions directly from real-world AI conversations, informing overall strategy.

Best for: Large enterprise teams at regulated companies (finance, healthcare) that need a dedicated, high-cost monitoring and analytics layer.

Pricing: Starts at $499/month for the Lite plan.

Goodie

Goodie is an accessible Answer Engine Optimization (AEO) platform built for speed and clarity. It is designed for marketing teams and founders who need to quickly understand their brand’s visibility in AI answers without a complex, enterprise-level setup.

The platform’s core strength is its intuitive dashboard that translates complex GEO metrics into a simple, proprietary “Visibility Score.” This allows you to immediately grasp your performance and track it over time as you make changes.

Key Features:

• Real-time Analytics: A simple, clear dashboard for tracking visibility, sentiment, and competitive benchmarks.
• Visibility Score: Provides a single, proprietary metric to gauge your overall performance in AI search, serving as a key performance indicator.
• AI Bot Log Analysis: A technical feature that helps you understand how AI agents are actually crawling, parsing, and interpreting your site content.
• Multi-Country & Multi-Language: Supports tracking across different geographic markets and languages, making it viable for brands with an international footprint.

Outcomes:

• Marketing teams can quickly get a baseline of their AI performance without needing a dedicated data analyst.
• Founders and startup teams can track their brand’s “share of voice” against larger incumbents and identify niche opportunities.

Best for: Startups, SMBs, and marketing professionals who need a fast, intuitive, and focused AEO tracking solution.

Pricing: Contact for pricing.

Search Party

Search Party is an all-in-one GEO platform that combines monitoring with automated execution. You must use this tool to move from a reactive to a proactive GEO strategy. Backed by a $3.5 million fundraising and founded by the co-founders of the $1B-valued platform GRIN, Search Party is built to give brands control. Its key differentiator is its ability to not only show you where AI gets its answers but to deploy autonomous agents to influence those sources.

Key Features:

• Source Identification: Reveals the exact sources—the articles, posts, and data—that AI engines are using to generate answers about your brand.
• Autonomous Workflows: Deploys AI “agents” for Content (to create optimized assets) and Authority (to find citation opportunities) to actively fix your visibility gaps.
• AI Sentiment Mapping: Goes beyond “positive/negative” to decode the AI’s complex perception of your brand (e.g., “innovative,” “outdated,” “reliable”).
• Prompt-Level Analytics: Allows you to store, track, and evaluate an unlimited number of high-value prompts, benchmarking your performance against competitors on each one.

Outcomes:

• Brands gain unprecedented technical visibility into what shapes AI signals, allowing them to “write the story” themselves.
• Teams save hundreds of hours by automating the analysis and the execution, moving from insight to action in a single platform.

Best for: Brands and agencies that want to move from monitoring to automated action, using AI to both find and fix visibility gaps.

Pricing: Offers a “Start for Free” plan.

Peec AI

Peec AI is the essential GEO platform for any brand operating internationally. Its primary differentiator is its massive global reach, breaking you out of the English-only monitoring bubble. You must use this platform if your brand’s success depends on performance in diverse, non-English markets. Peec AI’s true power lies in its ability to discover and suggest high-value prompts for each specific market, ensuring your strategy is locally relevant.

Key Features:

• Massive Language Support: Built to monitor prompts and responses in 115+ languages, providing unparalleled global coverage.
• Multi-Market Tracking: Provides multi-country and multi-platform analysis, letting you compare your visibility in Berlin vs. Boston.
• AI-Suggested Prompts: Automatically discovers and suggests high-impact prompts to track for each market, revealing local search trends.
• Key Source Identification: Identifies the most authoritative citation sources (e.g., local news, regional review sites) that AI engines trust in each specific country.

Outcomes:

• Clients like Glide have used Peec AI’s insights to get blog posts ranking for targeted ChatGPT and Perplexity prompts within 24 hours.
• Multinational B2B brands gain a data-informed, localized view of their LLM strategy, ensuring global brand consistency and local relevance.

Best for: Multinational and international B2B brands that must track and optimize their brand presence in diverse, non-English markets.

Pricing: Contact for pricing; offers a free trial.

Geostar

Geostar offers a flexible solution for GEO. You must choose this platform if you need a “right-sized” solution that can scale. You can start with a powerful, self-serve software platform for monitoring, or you can contract their “done-for-you” full-service solution to outsource your entire GEO strategy. This flexibility makes it ideal for companies that are scaling their GEO efforts and may need to shift from in-house management to expert delegation.

Key Features (Self-Serve Plan):

• Multi-Engine Tracking: Monitors Google AI Overviews, ChatGPT, and Perplexity.
• Agent Analytics: Shows how different AI agents are crawling and interpreting your site.
• Citation Analysis: Tracks all domains and URLs that are citing your brand in AI answers.
• Competitor Tracking: Allows you to add and monitor competitors to benchmark your performance.

Key Features (Full-Service Plan):

• Includes all software features plus…
• Monthly Strategy Sessions: Dedicated human-led strategic guidance.
• Content Creation & Optimization: A team of experts creates and optimizes the content needed to fill your gaps.
• Citation Source Outreach: Actively performs outreach to secure mentions on the authoritative sites that AI engines trust.

Outcomes:

• Teams on the Lite plan get an affordable, powerful tool to manage GEO in-house.
• Organizations on the Full-Service plan effectively acquire an entire expert GEO team, guaranteeing execution and saving internal resources.

Best for: Organizations that need a choice between powerful self-serve software and a completely hands-off, “done-for-you” GEO service.

Pricing: The self-serve Lite plan starts at $249/month.

Addlly.ai

Addlly is not just a monitor; it is an AI agent-based marketing platform. You must use it to create an end-to-end GEO workflow, from auditing to content creation, all within one system. It is LLM-agnostic, meaning it uses the best AI model (from OpenAI, Anthropic, etc.) for the task at hand. Its “zero-prompt” workflows are designed for marketing teams, allowing you to execute complex tasks like a full GEO audit with a few clicks, rather than complex prompt engineering.

Key Features:

• GEO Audit AI: An agent that analyzes your brand’s current visibility, sentiment, and competitor ranking in AI answers, delivering a comprehensive report.
• AI Content Writing Agents: After auditing, you must deploy SEO and Content agents to automatically write the blogs, social posts, and pages needed to fill your GEO gaps.
• “Zero-Prompt” Workflows: Pre-built agent workflows for marketers, allowing you to run complex audits and content campaigns without writing a single line of code.
• Brand Voice Training: You can train the AI agents on your brand’s unique tone, style, and assets to ensure all content generated is on-brand.

Outcomes:

• Marketing teams can reclaim traffic lost to AI answers by identifying gaps and immediately deploying AI agents to create the necessary content.
• Agencies can use the platform to benchmark client AI visibility and then leverage content agents to demonstrate measurable improvement.

Best for: Marketing teams that want to consolidate their entire AI workflow—audit, create, publish, and monitor—within a single-agent platform.

Pricing: Contact for pricing.

Otterly.ai

Otterly.ai is a hyper-focused and accessible AI search monitoring tool. It is designed to be the simple, fast, and affordable entry point into GEO for teams of any size. You must use this platform when your primary need is straightforward monitoring and brand safety, not a complex, execution-focused suite. Its key advantage is its integration with Semrush, which lets you feed crucial GEO data directly into the SEO workflow you already use.

Key Features:

• Core GEO Metrics: Tracks the four essential metrics: brand mentions, website citations, brand ranking, and sentiment across all major AI engines.
• Prompt-Based Pricing: You pay for the number of high-value prompts you need to track, making it highly scalable and affordable for small businesses.
• Semrush Integration: Feeds its data directly into the Semrush App Center, allowing you to overlay your GEO visibility data with your traditional SEO metrics.
• Simple GEO Audits: Provides a clean, easy-to-understand audit of your current AI visibility to establish a baseline for your strategy.

Outcomes:

• Solopreneurs and small businesses gain access to essential GEO data at a fraction of the cost of enterprise platforms.
• Marketers using Semrush can seamlessly integrate AI visibility tracking into their existing dashboards, creating a more holistic view of search.

Best for: Solopreneurs, small businesses, and marketers who need a simple, affordable, and focused tool to start tracking a specific set of high-value prompts.

Pricing: Starts at $29/month for 10 search prompts.

AirOps

AirOps is an enterprise-grade AI content orchestration platform. You do not use this to monitor competitors; you use it to create the high-volume, on-brand content necessary to win at GEO. Its “Insights to Action” model is built for scale. It connects to your data sources (like Semrush), analyzes your brand needs, and then provides the workflow tools to produce hundreds of GEO-aware articles, not just one.

Key Features:

• AI Search Visibility Insights: An analytics dashboard that shows where your brand is performing in AI search, specifically to inform content creation.
• No-Code Workflow Builder: A visual, drag-and-drop builder that allows you to chain together AI models and data sources to automate content processes at scale.
• “Grids” Content Planner: An editorial calendar on steroids. It allows you to plan, assign, and track the status of hundreds of AI-generated articles from one interface.
• Human-in-the-Loop Reviews: A critical quality control feature. Workflows automatically pause for a human editor to approve, edit, or reject AI-generated drafts, ensuring brand consistency.

Outcomes:

• Enterprise content teams can scale their output from a few articles per week to hundreds, all optimized for AI search.
• Brands maintain full editorial oversight and brand consistency, even when automating content production at a massive scale.

Best for: Enterprise content teams that need to build a scalable, GEO-aware “content factory” to dominate AI search through sheer quality and volume.

Pricing: Has a Free plan, with paid plans starting at $49/month.

Promptmonitor.io

This is the “Ahrefs for AI.” Promptmonitor.io is a pure, data-driven rank tracker for generative engines. It scraps the complex workflows and focuses on one essential task: showing you precisely where you rank for the prompts that matter. You must use this tool if you are an SEO professional or agency that needs reliable, daily, quantitative data to report to clients and guide your strategy. Its unlimited team seats make it a must-have for agencies.

Key Features:

• AI Rank Tracking: Treats AI prompts just like keywords. You can track your rank, visibility, and brand mentions over time across 8+ major LLMs.
• Publisher Contact Extraction: A unique feature for PR and outreach. When it finds a citation, it also attempts to extract publisher contact info to help you build relationships.
• AI Crawler Analytics: Provides data on AI bot visits to your site, helping you correlate their activity with your visibility in answers.
• Unlimited Team Seats: All paid plans include unlimited team seats, making it incredibly cost-effective for agencies and large in-house teams.

Outcomes:

• Agencies can provide clear, quantitative, “rank tracker” style reports to clients, demonstrating GEO-related ROI.
• Data-driven marketers get a reliable, daily pulse on their AI visibility and can immediately spot and react to changes in their ranking.

Best for: SEO professionals, agencies, and data-driven marketers who want a familiar, “rank tracker” style interface for monitoring LLM performance.

Pricing: Offers a Free-forever plan. Paid plans start at $29/month.

Browse.ai

Browse.ai is not a GEO tool; it is a no-code web scraping platform. You must use this platform if you need to build a custom GEO monitoring solution that off-the-shelf tools cannot provide. Think of it as the “picks and shovels” for GEO. Instead of a pre-built dashboard, it gives you the power to “train” a robot to extract any data from any LLM interface. This is the ultimate tool for technical marketers who want to build a proprietary monitoring system.

Key Features:

• AI-Powered Point-and-Click Extraction: You train a robot in two minutes by simply clicking on the data you want to extract. No code is required.
• Self-Healing Scrapers: The AI automatically adapts to website layout changes, which traditionally “break” scrapers. This ensures your data flow is never interrupted.
• Website Monitoring & Change Detection: You can schedule robots to run at any interval (down to the minute) and receive alerts only when the data changes.
• Turn Websites into APIs: Any scraper you build can be run via a REST API, allowing you to feed live data from any LLM directly into your own dashboards or Google Sheets.

Outcomes:

• Technical marketers can build a completely custom, in-house GEO monitoring solution for a fraction of the cost of an enterprise platform.
• Data teams can automate the extraction of competitor data, lead generation lists, or any other information from the web to fuel their AI models.

Best for: Technical marketers and data teams who need to build a highly custom, in-sourcing monitoring solution for specific AI platforms or prompts.

Pricing: Offers a free account to start building.

Prerender.io

This is your foundational technical tool. If your website is built on JavaScript (React, Vue, Angular), AI agents cannot read it. Prerender.io solves this. You must implement this before you even think about GEO. It dynamically renders your JavaScript pages into static HTML, making your content visible, crawlable, and citable for all search engines and AI agents. It is the mandatory first step for any modern website.

Key Features:

• Dynamic Prerendering: Generates a lightweight, static HTML version of your JavaScript pages that is perfectly crawlable for all bots.
• Ensures AI Visibility: This is the core function. It makes your content “seen” so it can be indexed and cited by AI crawlers from Google, ChatGPT, Perplexity, and others.
• Faster Indexing: By serving a simple HTML page, it dramatically speeds up indexing for traditional search engines, improving your overall SEO performance.
• Structured Data Enhancement: Guarantees that all your structured data (like product schema or reviews) is correctly processed by crawlers, which is critical for AI citations.

Outcomes:

• Your JavaScript-heavy site, which was previously “invisible” to AI, becomes fully readable and citable.
• Clients see a dramatic improvement in crawl speed, indexing rates, and PageSpeed Insight scores, which boosts both SEO and GEO performance.

Best for: Any brand using a modern JavaScript framework (React, Vue, Angular). This is a non-negotiable prerequisite for GEO success.

Pricing: Starts at $49/month.

Your 2026 GEO Battle Plan

You must follow these best practices. They are not optional.

• Monitor Relentlessly: You must use platforms with real prompt testing, persona segmentation, and geo-analytics. Do not guess.
• Prioritize Technical Clarity: Your optimization must focus on semantic clarity and technical accessibility. Ensure AI bots can parse and cite your content flawlessly.
• Track Evolving Logic: Set up alerts for sudden changes in visibility or citation patterns. The logic of AI models changes constantly, and you must adapt in real-time.
• Benchmark Competitors: Use multi-query analysis features (from platforms like Scrunch, Evertune, or AthenaHQ) to see where you lag and where you can win.
• Integrate Brand Safety: Misinformation alerts are essential. You must protect your brand from factual errors generated by AI.
• Audit for AI: Regularly audit your site for crawlability issues specific to AI bots, not just traditional search crawlers.

To Wrap it Up

The time for debate is over. The SEO trends for 2025 already pointed to this shift, and by 2026, it will be a matter of survival. Winning demands a total, immediate shift to an AI-first strategy powered by the right generative engine optimization tools.