An SMTP (Simple Mail Transfer Protocol) server is a protocol for sending email over the Internet. It is basically a transfer of messages via email between mail servers. All email clients use SMTP to send mail to receiving servers. Email client includes Outlook, Eudora, or Mac OS X Mail. Its foremost purpose is to send or relay emails between senders and receivers. Sometimes SMTP does not provide Indigenous safety, so it is always advisable to use a secure SMTP service.
Make sure your emails are encrypted and not exposed to view. There are many prongs available to secure your SMTP. SMTP is implicit between the sender mail server and the receiver mail server, and POP3 is implicit between the receiver and the receiver mail server.
What is the Use of WordPress?
WordPress is an excellent platform for writing your content. Many websites use WordPress, and it is a great content management system. That uses the MySQL database. It is versatile for blogging, e-commerce, business, and portfolio websites. The website’s content is written in PHP, a server-side scripting language. In WordPress, you can do both the backend and the frontend. You can use WordPress for many websites, such as writing blogs. It gives you opportunities to relay your thoughts, messages, images, and even recipes.
For ecommerce websites, you can download and install a WordPress ecommerce plugin to increase the default features of WordPress so you can have an online store on your website.
If your business requires a website for customers to learn about your company and what you offer, WordPress is the best option. Customers can associate with you and schedule appointments, which will help them get what they require.
WordPress can also help you develop strong design skills by creating a portfolio website to showcase your artwork.
In event hosting, WordPress helps you share event details and promote your event.
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How to Use SMTP Mail Server to Send Email in WordPress?
WordPress development companies are known for offering outstanding custom web development solutions. WordPress is easy to customize and use, and it’s open source, which means small businesses can achieve great profits.
Many companies offer WordPress development services and Web design services. Some default services, such as website design, plugin updates, and staging maintenance, fall under the web development agency category, whereas services that require custom themes, plugin customization, and integration with third-party modules fall under custom WordPress development services.
Problems:
There are a few problems with using WordPress to send emails. Mail concern in PHP is used to send emails. Many users have not configured the function properly or may have disabled it to avoid abuse. In any case, you won’t be able to use WordPress to send the emails. There is an alternative solution for this: using a third-party email service such as Mailgun, Google Apps, Sendgrid, and many others.
However, you will have to pay for the account, and the cost depends on how many users or accounts you are gonna send the email to. Know more about email tracking softwares.
Configuration:
First, install the WP Mail SMTP plugin. Once the plugin is downloaded and working, a new menu named Email will appear under the Settings option.
Then there are a few things that you need to configure, which include:
- Email: The email address to which you want the mail.
- Name: The name of the person you are sending the emails.
- Mailer: You can always use a default address here, but other SMTP server options let you enter additional configuration details, which I describe in the next paragraph.
- Return Path: You can check it if you want.
Other options you can choose in the SMTP server as a mailer are:
- Host: The hostname for your server.
- Port: The working port.
- Encryption: Selecting an encryption is always beneficial.
- Authentication: Some SMTP servers require authentication.
- Username: You can decide on a username for your server.
- Password: Enter a password here for security purposes.
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Once the email account is created and verified, you are ready to use it in WordPress.
Testing The SMTP Settings
Now that everything has been set up, the only thing left to do is test whether it is working properly. Firstly, you need to give an email address to receive a test email. Once you receive it, try sending the email. If it reaches you successfully, then job well done. That’s all for the testing. After testing, make sure you secure it with a suitable username and password.
Pros and Cons:
- The most obvious advantage of using WordPress is that you can use your own branded email address.
- Another benefit is that you do not have to pay again after you have paid when signing up.
- Disadvantages consist of some WordPress-enforced limitations.
- The mail servers are sometimes quite unreliable.
- You would not be able to know whether emails are sent or not.
Also Read: Top 11 Import/Export Plugins for WordPress
Conclusion:
Email has been a powerful boon in trading and business. It has helped businesses and ecommerce traders progress and generate leads. There are many things to convey in business, and we cannot rely on the telephone for this, so we have to send emails. It is the ability to communicate with clients and staff. It helps you to connect with many people at the same time. It is very quick, professional, and concise. Emails help you save on advertising investments, as each email you send always mentions the brand and marketing message. It helps build your brand and keeps you in contact with your potential customers.
An SMTP server is the primary component of the email delivery process. That’s why using an external SMTP server like Google SMTP is the best choice, as it provides a free, authenticated solution, especially for sites with low mail volume.
