tips to increase your conversion rate

Every marketing professional has come across the concept of increase your conversion rate in their work, as the successful development of conversion rate contributes to the existence of a successful website. Every business wants to enjoy high traffic to their website or blogs, especially those who run an e-commerce business. You’re sure that when a person visits your website, landing page, or social media channel, you want them to take actions that will increase their conversion rate. Actions such as buying articles, creating an account, adding an item to your shopping cart, subscribing to a newsletter, or following you on social media.

Conversions drive people to take action on your website, which pushes them deeper into your sales funnel. CRO determines why your site visitors don’t convert and take the necessary steps to generate actual customers.

Wondering what elements to include on your website to increase your conversion rate? Then I’m going to share with you 5+1 tips that are essential to improve your conversion rate and make your online store user-friendly.

Why is it necessary to optimize the conversion rate?

Most website owners are looking to get some kind of interaction from their visitors. Therefore, if your conversion rate is optimized, you can reduce your customer acquisition costs and thus increase your revenue per visitor. In addition, if you have a well-performing website that also has an effective conversion channel, your real customers will thrive.

To get your customers to convert more and more to your website, it’s important to be aware of opportunities that can increase your conversion rate.

Let’s look at the 5+1 options available for increase your conversion rate

1.Use A/B tests

The name of the test says a lot, because, if you have two ideas, one will be plan A and the other will be plan B, and you need to test these ideas to see which one works more effectively to achieve your goal. In these tests, you create two different versions of the campaigns or websites you think are important, whether it’s an ad, a UX design, or a full landing page, and run them in parallel to see how they compare. At the end of the test, you’ll see which version produced better results and which one to use in the long run to achieve a higher conversion rate. It’s important to make a schedule before you start testing, in which you record which variables you want to track during the testing. In A/B testing, it is usually a good idea to include headings in the variables. Headlines always play a prominent role in securing conversions, as the headline is what triggers the first impression from the site visitors. If it contains enough information and interest, the visitor is likely to click and continue browsing the site. It is important to be brief but precise about the main topic of the page in these few words.

2. No, pop-up windows have not gone out of fashion

Feel free to use pop-ups because they are still popular today and you wouldn’t think it, but they make a big difference to your conversion rate. In most cases, these windows have a conversion rate of 3.09%, but with a few tricks, you can increase it by up to 10%. The only limit to the design of pop-ups is your imagination, but they mustn’t become annoying for your visitors. I know that bright, eye-catching colors can be very eye-catching, but they can often be distracting and even dangerous, so I recommend avoiding them. Use colors and designs that match the profile of your website. It can be annoying if some kind of pop-up appears after each click, and these can trigger visitors to interact and leave the website, which does not have a good effect on conversion rates. Use a CTA that is relevant to the topic and should be clear and concise. Note that not all visitors will be captured by pop-ups. To avoid spoiling the user experience for sensitive visitors, make sure that pop-ups can be easily closed.

3. Know your target audience

I believe that to increase your conversion rate, it is essential to know your target audience. There’s a great app I recommend you use to get more data, and that’s Google Analytics. 

  • Demographics: by being aware of the gender and age of your visitors, you can perfectly personalize your communication with them. This will make your communication much more effective and improve your conversion rate.
  • Interest data: knowing what they are interested in – if they are reading content on your site that is relevant to them, this will have a positive impact on conversion rates. 
  • Technology data: know what device your users are browsing on. This information will help you make sure that your website is optimized for the right devices and browsers.

4. Back to technology, be mobile-friendly 

Designing mobile-friendly interfaces are very important in CRO. When it comes to creating web interfaces, the site is usually optimized for desktop computers first. However, testing on mobile is only one of the last steps. It’s important to optimize the site for mobile as well, as the site will look completely different on a phone screen than on a desktop. In the worst-case scenario, it will break down or slow down, which will hurt the user experience and conversion rate. Nowadays, almost everyone has a smartphone, and browsing is mostly done from there. So there’s no question that a mobile-first philosophy should be preferred.

5. Create abandoned cart email campaigns

It often happens that potential customers spend a lot of time on a website, choosing a product, deciding which service they want to use, and adding it to their shopping cart, or they are just about to place an order when something happens and the purchase is not made. There could be several reasons for this, which I don’t want to answer now, but rather give you some advice. Don’t lose customers who have already added your product or service to their shopping basket. Therefore, I would advise you to create an “abandoned cart email campaign” so that when someone abandons your cart, they receive an email reminder. When sending out these reminders, you can even give users a discount or coupon to encourage them to make a purchase. If you set up this campaign as early as possible, you’re guaranteed to see fewer conversions.

+1. Use as many social security statistics as possible

Buyers always trust the opinion of a fellow human being more than anything else. Including the opinions and experiences of your site visitors is guaranteed to increase your conversion rate. Be sure to have case studies because they convey credibility and trustworthiness. Reviews are also very important, as the customer has more trust in a previously satisfied customer. That is why it is very important to provide a platform for customers to form opinions and read about the site. Trust icons can be important when displaying partner brand logos. In addition, don’t forget to show yours by using a custom logo maker to create on for your brand. They can serve as social proof, providing greater credibility for site visitors. In addition, proof by numbers is essential as it can have a psychological impact on people. Sometimes a number is worth a thousand words.

Summary

As you can see, to increase your conversion rate and keep your results, you need to pay attention to many things, in addition to these 6 factors. But in order not to get lost in this dense forest, I suggest you use a CRO planner that will show you what strategy you need to use to increase your conversion rate. If you have a roadmap, you’ll always see a list of tasks to complete and won’t get off track. I hope I’ve been able to help you and that your conversion rate will soar if you follow these few tips.

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