Best Logo Makers – 16 Tools Compared for Easy Logo Design

The best logo maker for a small business is the one whose paid download includes a vector file and commercial rights at a price you accept. Most of the 16 logo makers below let you design before you pay, so the useful comparison is what each download tier actually gives you.

A freelancer, a design agency or a design contest are the other routes to a logo. If you make it yourself, you have 2 kinds of tool:

• Design software such as Adobe Illustrator, which gives you full control but takes skill and time. Without design training, you can spend hours and still end up with a weak result.
• Logo makers, usually driven by AI, which ask a few questions about your business and show logo options within seconds.

This comparison covers the second kind: logo makers you can use without design skills.

If you want a logo without paying anything, our list of best free logo makers is the better starting point. This page is for the moment you’re ready to pay for files you can use everywhere.

How this list was put together

These 16 logo makers made the list because each one works without design skills and sells a downloadable logo, or a plan that includes one. We have not tested them for this page. The descriptions and prices come from each vendor’s own website.

The order is not a ranking. Prices change often, so check the vendor’s pricing page before you buy.

What do logo makers charge at download?

Logo makers mostly let you design for free and charge when you download. The cheapest tier usually gives you a raster file (a PNG or JPEG made of pixels), and vector files sit one tier up.

Prices in this table change often, so check each vendor’s current pricing page before you buy.

What a paid logo download should include

A paid logo download should give you a vector file, a transparent PNG and a written commercial licence. Without those three, you’ll pay again the first time a printer or sign maker asks for a better file.

• An SVG or EPS vector file, which scales to a sign or a van without blurring
• A PNG with a transparent background for your website and social profiles
• A PDF version, which many printers ask for
• A commercial licence, written down on the vendor’s site
• Exclusivity terms, if you don’t want another business using the same template
• Edit access after purchase, or a source file a designer can open

Use one rule to pick the tier. If the logo only lives on your website and social profiles, a transparent PNG is enough. If it goes on print, signage or uniforms, buy the tier with the vector file, even when it costs twice as much.

Here’s how that plays out with LogoAi’s listed prices. The $29 tier gives you a JPEG or PNG, and vector files start at $59. A plumber who wants the logo on a van needs the $59 tier from day one.

The 16 logo makers compared one by one

Design.com

Best for: a small business that wants a logo plus matching business cards and a simple website from one account.

Design.com lets you build and edit a logo from templates for free, then charges when you download. After purchase, you can go back into the online editor and change the logo. The same style carries over to business cards, marketing materials and a website.

The trade-off is exclusivity. Templates are shared, so another business can start from the same design. Check Design.com’s licence terms for options that give you more exclusive use.

Key features

• AI suggestions that adjust colours, fonts and layout to your business name
• PNG, JPG, SVG and PDF downloads
• Edits in the online editor after purchase
• Mockups that preview the logo on signs, products and screens
• Works in a desktop or phone browser

Pros:

• Easy for a first-time user
• Large template library
• Matching brand assets built from the same design
• Check Design.com’s pricing page for payment terms

Cons:

• High-resolution files only after you pay
• Shared templates unless you buy an extended licence

Pricing:

Designing on Design.com is free, and you pay at download. Higher plans add unlimited edits, high-resolution files and a brand kit. Check Design.com’s pricing page for current prices.

BrandCrowd

Best for: entrepreneurs who want plenty of template choice and extra branding tools in the same account.

BrandCrowd is a template-based logo maker with a business name generator, a domain search and a colour palette tool built in. The same account designs social media graphics, letterheads and business cards that reuse your logo’s style.

BrandCrowd and Design.com look closely related, so compare the same template on both before you pay twice for one design.

Key features

• Templates for business cards, menus, websites and social posts that reuse your logo’s style
• A library of icons and fonts to change the logo’s shape and type
• Favourites and voting polls to collect feedback from a partner or team
• Automatic colour matching across other templates
• Printed merchandise orders and matching domain registration

Pros:

• Large template selection
• Beginner-friendly editor
• SVG, PNG and other download options, depending on your plan
• Both free and paid logos

Cons:

• Exclusive logo licences cost extra
• Detailed editing works best on a desktop

Pricing:

Designing on BrandCrowd is free, and you pay at download. Premium subscriptions add unlimited edits, high-resolution files and branded templates. Check BrandCrowd’s pricing page for current prices.

Freepik Logo Maker

Freepik Logo Maker (now Magnific) starts from one of its logo templates or a blank canvas, and exports PNG, PDF or JPEG files. It suits someone who already uses Freepik for images and wants the logo in the same account.

A PNG or JPEG is fine for a website header. Check whether you can export a vector file before you plan signs or print work.

Pricing:

Freepik runs on a freemium model, and you need an account to open the Logo Maker. The basic features are free, and a premium subscription adds premium images and fewer limits. Check Freepik’s pricing page for current prices.

Wix Logo Maker

Wix Logo Maker asks a few questions about your brand and style, then shows logo designs based on your answers. Every purchased logo comes with commercial use rights and stays editable.

Wix Logo Maker fits best when your website already runs on Wix, because the logo sits in the same account.

Pricing:

Wix Logo Maker has 2 paid options. The Basic package gives you commercial use rights and standard logo files. The Advanced package adds resizable files and versions sized for social networks. Check Wix’s pricing page for current prices.

Looka

Looka asks for your business name and industry, then generates logo options you can change by style, colour and text.

Looka now sells itself as a full branding tool, with a website builder and brand kit next to the logo maker. Browsing designs is free. You pay to download.

Pricing:

Looka sells logo packages and brand subscriptions. The Basic package gives you a PNG logo, and higher packages add more file formats, background changes, support, a social media kit and business cards with your logo. Check Looka’s pricing page for current packages and prices.

Hatchful (Shopify)

Hatchful is a logo maker from Shopify, built for shop owners with no design experience. Check Shopify’s site for the tool’s current availability.

Setup takes a handful of choices:

• Choose your niche
• Select a look
• Enter your business or site name
• Say where you’ll use the logo
• Pick a logo from the templates shown

You can edit the result before you download. The download package includes sizes for a website and social media profiles.

Pricing:

Hatchful has been offered as a free logo maker, with premium designs available at extra cost. Check Shopify’s site for current pricing.

LogoWiz

LogoWiz is an app-based AI logo generator. You type your brand name, pick a style, and edit the logo options it shows.

LogoWiz suits a quick logo for a side project or a test idea. Check which plan includes downloads you can keep using after the plan ends. Check the app store listing for the current app name and details.

Pricing:

LogoWiz uses a freemium model, with paid plans at several price points. Check the current prices in the app store listing.

You can choose from short-term and longer-term access options, including recurring plans and possibly a lifetime option, depending on what is currently offered. A short plan can cover a single short project, and a lifetime plan, where available, avoids recurring payments.

DesignMantic

DesignMantic Logo Maker asks for your brand name and industry, then returns a list of logo designs.

Once you pick one, you can change the font, the colours and the tagline in the editor.

Pricing:

DesignMantic sells logo packages at different price points, with the entry package providing high-resolution PNG or JPEG files. Check the current price and whether vector files cost extra on the DesignMantic site.

Raster formats such as PNG and JPEG are not ideal for print, so plan for a vector version if the logo will go on print.

Brandmark

Brandmark builds logos from your name, a tagline, a few words that describe the business and a colour palette.

The descriptive words are what set Brandmark apart, because the generator uses them to pick icons and styles. The results often need little editing, and you can still change size, font and layout.

Pricing:

Brandmark sells logos as a one-time purchase, with a basic PNG package and higher packages that add the source file, business card and social media designs, or original designs made by the Brandmark team. Check Brandmark’s pricing page for the current packages and prices.

LogoAi

LogoAi shows logo suggestions as soon as you type your brand name. You can add a tagline, generate more options and choose symbols to include.

Treat the first results as drafts. They need your edits before they fit your business.

Pricing:

LogoAi offers several tiers. The entry tier gives you the logo as a JPEG or PNG, a mid tier adds vector files and document templates, and a top tier adds a designer who corrects and adjusts your logo. Check LogoAi’s site for current prices.

Logaster

Logaster has one of the simplest flows on this list. You enter the brand name, choose an industry and a colour palette, then preview the results.

The preview shows your logo in different colours and on business cards and other media. You can change the layout, text, fonts and icons before you download.

Pricing:

Logaster prices run from free to a higher one-time payment for larger packages. The free version gives a small PNG with a white background, which looks wrong on a coloured website header. The larger packages include many more logo files and business card designs. Check Logaster’s site for current packages and prices.

Designhill Logo Maker

Designhill Logo Maker starts by asking you to pick a few design styles you like, then generates logo options. You can edit the layout, colours and icons.

Designhill has also worked with human designers, so you may be able to move to a designer later on the same platform. Check Designhill’s site for the services currently offered.

Pricing:

Designhill logos are sold as a one-time purchase, with a standard-resolution file at the entry level and higher-priced packages that add higher resolution, more versions and extra features for larger businesses. Check Designhill’s site for current prices.

My Brand New Logo

My Brand New Logo generates logos automatically from your business name.

The cheapest tier is low resolution, so the Professional tier is the realistic starting point for a business that needs files it can print.

Pricing:

My Brand New Logo has 3 options. The basic package lets you download your logo in low resolution. The Professional package adds high-resolution files, colour and size variations, and full copyright. The top package includes a My Brand New Logo designer who helps you customise the logo you started. Check the site for current prices.

LogoPony

LogoPony is a browser-based logo maker built on fully editable templates and a large library of shapes.

LogoPony suits someone who already has a rough idea and wants to adjust shapes by hand rather than accept an AI suggestion.

Pricing:

LogoPony’s entry option gives you a standard-quality logo with a background. The Premium option adds many more logo files, favicons (the small icon in a browser tab), and high-quality versions in several sizes and colours. The top option includes a designer who helps you finish the logo. Check LogoPony’s site for current prices.

Adobe Express Logo Maker

Best for: creators and small businesses that already make social posts or flyers and want the logo in the same tool.

Adobe Express AI Logo Maker generates logo ideas from your brand name and style, then lets you edit fonts, colours, icons and layout. Your logo, colours and fonts can be reused across social posts, flyers, banners and presentations in Adobe Express.

If ongoing visual content matters more to you than the logo, see our list of tools for visual content efficiency.

Key features

• Logo ideas generated from your brand name, style and industry
• Drag-and-drop editing of fonts, colours, icons and layout
• Brand settings that apply your logo, colours and fonts to other templates
• Templates for social posts, business cards, flyers and YouTube banners
• Desktop and phone editing with cloud saving

Pros:

• Easy for beginners
• Logo, social posts and flyers in one tool
• Works with the rest of Adobe Express
• Free plan with logo templates

Cons:

• Some premium templates and assets need a paid plan
• Fewer editing controls than a professional designer expects

Pricing:

• Adobe Express has a free plan that includes the logo maker and templates. Premium plans add more assets, brand tools and creative features. Check Adobe’s site for current Premium pricing and the logo export formats included in the free plan.

DocHipo

Best for: solopreneurs and small businesses that want a minimalist logo and a brand kit inside a general design tool.

DocHipo is a browser-based design tool with logo templates for industries such as fashion, food, travel, education and real estate. You edit the logomark (the symbol), the wordmark (your name set in type), the fonts and the colours in a drag-and-drop editor.

The same account makes social posts, videos, posters, proposals and presentations.

Key features

• Logo templates sorted by industry
• An AI text-to-image generator that drafts a logo from a written prompt
• Wordmark controls for fonts, colours, effects and art styles
• Vector icons, illustrations and shapes
• Solid, gradient and patterned backgrounds
• Preset colour themes
• JPG, PNG and transparent PNG downloads

Pros:

• Clean, simple editor
• A Brand Kit that stores your logo and other assets
• Check DocHipo’s current free plan terms to see whether downloads carry a watermark

Cons:

• High-resolution downloads need a paid plan
• Browser only, with no app

Pricing:

• DocHipo has a free plan with a limited set of templates and assets. The Pro plan is billed per user, with annual billing available. Pro Unlimited covers unlimited users. Check DocHipo’s pricing page for current prices and billing periods.

Do you need a logo maker at all?

A logo maker is enough when you need a clean, readable logo quickly and the business is still testing its name or market. A logo maker is the wrong choice when the logo must be unique enough to register as a trademark, or when the brand is the main thing you sell.

If a designer fits your situation better, here are ways a graphic designer can grow your business.

Check the download tier before you design

Pick 2 logo makers from the price table and design the same logo in both. Before you pay, check each tier for an SVG file, a transparent PNG and a written commercial licence.

If the logo will go on vans, signs or uniforms, skip any tier that stops at a small PNG. For advice on shape, colour and type, read our online logo design tips before you start.

Frequently asked questions

Can I trademark a logo made with a logo maker?

Registering a logo built from a shared template is hard, because another business can use the same design. Some logo makers sell an exclusive or extended licence that removes the design from their public gallery. Read the licence terms before you file, and ask a trademark attorney if the brand matters to you. This is general information, not legal advice.

What file format do I need for my logo?

You need a vector file (SVG or EPS) for print and resizing, and a transparent PNG for your website and social profiles. Printers often ask for a PDF as well. A JPEG on its own is the weakest option, because it has no transparent background and blurs when enlarged.

Can I change my logo after I download it?

Changing a logo after download depends on the tool. Design.com, for example, lets you edit in its online editor after purchase. Other tools hand you a fixed file, so you’ll need a source or vector file for a designer to change it later.

Are free logo downloads good enough for a business?

Free logo downloads work for a test project, but rarely for a business that prints anything. Logaster’s free version, for example, is a small PNG on a white background. Free tiers suit a placeholder while you test your business name.