Why is SEO Essential for Law Firm Marketing?
Are you someone thinking of having a law firm Marketing or already have one? Great!, but if you do not know how to put it out in front of an audience or market it , it might just go to waste.
Marketing is involved everywhere , all the brands that we know of, that is more because of their great marketing strategies rather than their product itself.
Since the boom of the internet, social media and search engines, marketing has become a lot more easier yet complicated because of the great number of options that we have.
Still one marketing option takes top place in the marketing strategies list. Behind which every firm or brand tries to run.
Well. that is SEO.
What is SEO?
SEO stands for SEARCH ENGINE OPTIMIZATION. If you have a law firm website, you want it to come on top of google searches, so that anyone who is searching for a lawyer or attorney happens to land on your site.
That is exactly what SEO does for you. It ranks your content on google and brings you organic search results. If the query of the user is most relatable to the content of your law firm site. The search engine bots process the query searcher has put and by using complex algorithms it brings in front of you the most suitable site or page.
The searches that come involve websites with texts, articles , images , videos and some business listings.
You cannot just pay search engines to make your site appear on top most results, you will need to put some work in for instance SEO experts work on keywords, better content, page level link features etc.
Importance of SEO for your Law Firm
Stats shows that 92% of people go for the sites that appear on the first page of search engines.
SEO has a higher conversion rate of 14.6% in comparison to the other advertising methods.
Some of key reasons that you should not ignore the law firm SEO are written below:
Increases traffic on your site
SEO helps in ranking your content better, the interesting fact is that almost around 96% of online surfers happen to use search engines while looking for any legal advice and no, they don’t search for already known branded firms but they make a generic search as in “ Pedestrian accident lawyer in Newyork City” or “Personal injury attorney Arizona”
And they will be given a list of related law firms. If your firm has invested in Seo you can attract a great number of online searchers to your site which can be your potential clients, as 74% of searchers for legal advice are ready to take the next step.
It’s better to focus on good quality of content and keywords like if you have a law firm, give the general description about all the services that you offer and then define why a client should choose you for instance if you tell them “ how can you help car accident injuries” or “ truck accident injuries” if you are law firm works for it.
Convert traffic into leads
The more traffic that will be attracted to your site the higher is the rate of their conversion into the clients. Once the visitor landed on your site you can make them your clients by gearing up your user experience.
Seo helps in driving more phone calls through Google My business and other listings.
Seo helps to get positive client views and that tends to convince alot of clients, because of better reputation.
Gives you more Exposure
We live in a global village, the internet is the first thing a user goes to in case of any need or help. So having a prominent place on the internet can give you more exposure in public. The more relevant, interesting your content will be, the more famous it can get. Your law firm marketing will help you to show your content or uniqueness to world.
You can write articles or blogs answering general queries related to legal issues of your domain, or build a relationship with the general audience through social media using video and images getting more exposure in public making your space in them so they can turn into your clients whenever they will be needing a legal aid.
Improves your Credibility
Seo is also for link building and guest posting like you can invite a guest blogger to post articles or blogs on your site, which can give you backlinks, by this you are given an avenue to reach more audience, this benefits both sides.
It increases your brand awareness, improves reputation as google uses backlinks to rank signals for reputation, the more the back links the more legit your site will appear.
If your content is true and helpful for the audience it will build trust between you and them hence, better credibility.
One of the aspects of SEO is to know your targeted clients more properly, so you can publish more relatable content and improve the credibility with search engines.
Makes you Competitive within Law Firm Marketing
Platform of legal services is pretty competitive, according to 2017 research by AccuRanker it is the most competitive niche. The known legal firms think that their brand name will help them get clients already, so they at times do not put much effort into SEO.
Whereas, the smaller legal firms can take that opportunity and with the help of SEO they can compete with giant law firms. Seo can make your law firm highly competitive.
As in, a person needs a wrongful death lawyer in Phoenix, he knows some famous law firms but on searching he found another law firm in top google results, their content impressed him and due to their good user experience as well, the customer tends to prefer them.
More Return on your Investment (ROI)
Everyone wants to get more in return than they have invested, legal firms online have a good competition but, SEO gives you a better chance and opportunity to get proper and authentic traffic on your law firm site hence, better return on your investment.
Let’s assume you want your “personal injury law firm” to stand first in google searches, and around 1000 people searches for it every month, ranking first for this query can almost bring 388 quality visitors, if your site has a 1% rate of conversion, this single keyword can bring you one customer in every 8 days. Hence, SEO has better return on investment than other paid advertising methods.
Makes your Law Firm Marketing as an Authority in Niche
Law firm SEO will solidify your presence in business, being a more visible firm online will open the gates of partnership and more opportunities for you.
You can be in legal publications, can be invited to speak at industry events because of the solid online impression you have successfully built.
Everyone wants to adopt the best marketing strategy and these days SEO leaves every other strategy behind it , therefore don’t think much before investing in search engine optimization, this is what your law firm needs, hire a Law Firm SEO expert and drive a great number of clients on your site.
It has outdated the possibility of client conversion by other methods of advertising your firm.
Seo takes time to show its results so invest in it and wait for your law firm to be among top google searches.
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