Six HTML elements important for SEO

html tags for seo

Using HTML for SEO advantages isn’t new. SEO’s passion for writing about HTML elements as an important ranking sign, and as a component of any “absolutely” optimized page.

Why will we admire them so much? Because the fact of SEO is appreciate the computer program what a webpage/website is all about, and applying HTML tags and their attributes are one in every of the effective ways to try to to so.

To avoid possible confusion: this can be not an HTML guide. Instead, I’ll observe how you'll use HTML tags to raised communicate with the search engines to realize better rankings.

1. Title tag

The title tag is your main anchor. Both on the SERP, additionally as on social media like Facebook, is employed as an anchor to your page.
title tag

So writing it isn’t only about SEO; it also must be brief, informative, unique and crowd pleasing.

How to use it for SEO

First, don’t make your title tags longer than 60-70 characters. Long titles are shortened to about 600-700px on the SERP, so your more extended title ends looking incomplete within the SERPs. Second, the keywords. an extended time ago, Google only understood exact keyword matches. Today, due to RankBrain, among other things, Google gets you. Plus, you get penalized for overstuffing your titles.

Conclusion: use your keywords in your tag, but only to assist search engines parse out the meaning of your page and to boost your users.

Structure of the tag

title tag

2. Meta description tag

The meta description tag determines what’s visiting be written about your page on the SERP.
How to use it for SEO
meta description

First, before writing a meta description, it’s an excellent idea to test out the primary SERP for your target keywords, get a sense of how the top-ranking results compose their descriptions. 

Plus, avoid repeating other specifications word for word Second, attempt to explain what your page is about in 70-200 characters, and use caution to not overoptimize. Instead, aim to match the search intent of a possible query.

Structure of the meta description tag

meta description tag

3. Meta Robots.txt tag

Among meta tags, the robots one occupies a special place. It’s accustomed instruct crawlers on a way to crawl and index your page. Now, it should be noted that meta robots tag can be ignored at any point, but mostly crawlers respect the desires of the webmasters.

How to use it for SEO

You can use one or a mix of the subsequent attributes within this tag:

  1. noindex — stop search engines from indexing the page entirely.
  2. nofollow — tells search engines to not follow the outgoing links on the page, and to not take these links under consideration when creating SERPs.
  3. noimageindex — stop the image indexing on the page.
  4. noarchive — SERP will present a cached version of this page.
  5. nosnippet — don’t show any meta description on the SERP.
  6. unavailable_after — after a selected date, the page won’t be indexed.

Structure of the meta robots tag


4. Headings tags

Heading tags, from h1 to h6, are arranged hierarchically. Use them to interrupt your text up into chapters and as convenient headings for your contents table.
is that the “main” text heading and far and away the foremost important for our purposes.

How to use it for SEO

To answer this question, our colleagues ran an experiment not ciao ago. I’d recommend you try the complete findings, but in summary: tags considerably influence your rankings. 

Please fill them out and use a number of your target keywords.

Structure of headings tags

heading tag

5. Nofollow attribute

We all know that links are super crucial for ranking. But a link’s weight will significantly change betting on how that link is roofed by the rel attribute within the tag.

The rel=”nofollow” element is employed to means that you simply don’t want Google to associate this link along with your webpage, and you don’t want to pass your Link Authority to them.

How to use it for SEO

The most apparent use for nofollow HTML element is to dam out the spam and promotional links. Remember that by default all of the links on your pages are “follow”, but watch out to not make Google associate you with the incorrect pages. When doing link building, you wish to avoid nofollow links, and as a webmaster, true is reversed, and you must tag any link you don’t want the computer programme to associate you with as nofollow.

Structure of nofollow tags

nofollow tag

6. Image alt text descriptions

Within the tag, the critical attribute for SEO is unquestionably alt. The thing about this tag is it’s indexed. Having your images show up for a selected search query is all about writing an honest alt text.

How to use it for SEO

Alt text gives your page a relevance boost. Plus, an extra opportunity to be displayed for relevant search queries. What you wish to try to to is describe the image in about 125 characters or less. It’s the case that you simply shouldn’t use the words “picture of” or “image of” — jump straight to the purpose, and explain specifically and in some detail what’s on the page.

Structure of image alt text description

image tag


SEO isn't a personal practice; it influences every a part of a website’s life, webpage creation included.

Sure, there's no golden rule to writing HTML tags, no “trick” that may ensure you a top ranking — what’s crucial is that the gathering of the simplest SEO practices.

The next step after performing the direction described here would be to replace to HTML5 semantic tags wholesale. These elements maintain the search engines sort through which element involves which semantic place on the webpage

By accurately optimizing your tags, you get a chance to converse with browsers and search engines directly, and this is usually something you would like to be proactive on.