Web analytics is in its heyday today, and this trend is likely to be visible for a long time to come. These tools and a dedicated software development team are essential for running a successful webpage.
However, how does this software help optimize your webpage? What is website optimization at all? – For many companies, nearshore software development has become a strategic approach to efficiently managing and optimizing their websites.
You can read about analytics software and website optimization in the following section. Let’s get started.
What is Website optimization?
Website optimization is a complex process that requires ongoing effort. You need to analyze the site to keep it in perfect condition regularly. The process of examining your website’s UX, accessibility, search ranking, and making modifications to enhance traffic or conversion rate is known as webpage optimization.
As you can see, there are many things you need to pay attention to, which is why we said it is a very complex process. Now you are sure to wonder how you could do all this effectively? – Don’t worry, that’s why some software and tools are available. These solutions are suitable for analyzing your webshop’s user experience, monitoring your conversion rate, or examining SEO parameters.
Some tools can comprehensively analyze these indicators. However, we recommend that you avoid these complex analytics software. In some cases, it can be more efficient to outsource software development to a company specializing in website optimization. This way, you can leverage their expertise and free up your time to focus on other important aspects of your business.
Why? – Because they do not provide accurate data. Often, they analyze only superficially, which is why you can’t get on the right track. We recommend that you stick to specialized tools that only examine a specific parameter.
Examples of such tools are:
- Heatmaps
- Session replay
- Page speed checker
- Google Search Console
- Semrush
If you use these tools, you will definitely not escape your attention, and your website will perform well. Let’s see the software one by one.
Also Read: The Importance of Web Development
Top 5 Best Analytics Software To Optimize Your Website
Heatmaps
Heatmaps are very useful tools for evaluating your website’s UX, each part of your landing page, and your visitors’ behavior across different subpages. Website heatmaps use a range of red to blue to depict the most and least popular components of a webpage. Red colors indicate frequently visited areas of your webpage, and bluish colors indicate less popular places.
Heatmaps help uncover trends and optimize for future engagement by aggregating user activity and providing instant insight into how users interact with a particular subpage. They let you see what CTAs are working effectively on your website, what visitors are doing on each subpage, and how long your webshop is scrolling, for example.
We can distinguish several versions of heatmaps:
- Scroll heatmaps
- Click heatmaps
- Segment heatmaps
You can use each of the mentioned devices for different purposes, and they provide different data. Let’s check these step by step.
Scroll Heatmap
A scroll heatmap is a form of website heatmaps that shows how far down the page viewers have scrolled. It uses colors to represent the most and least seen portions of your content or webshop. You can use scroll heatmaps to gather information about your entire website, whether it is available on desktop or mobile.
A scroll heatmap helps you identify where you’re losing people’s interest or where you should focus visitor engagement. Scroll heatmaps capture how users scroll through your site, helping you identify UX improvements and boost your conversion rate.
Click Heatmap
Click heatmaps to show where users click. It enables online business owners to track user engagement across a website, such as clicks on buttons, links, and photos, helping them improve their pages and CTAs for higher conversion rates.
Segment Heatmap
With the assistance of segment heatmaps, you can figure out where the bulk of your traffic comes from. With this in mind, if you’re having trouble keeping track of your purchases, you can utilize this data to help you.
All you have to do is look at the most popular resources and implement a comprehensive marketing strategy on these channels. If you notice that social networking interfaces drive the majority of your traffic, you may need to create more posts and advertisements, for example.
As you can see, heatmaps are very useful for website optimization. We recommend trying all the listed tools and using them regularly.
Session Replay
Session replay resembles a heatmap, a type of analytics software that shows how visitors to your webshop interact with it.
It displays what visitors are watching, clicking, and how long they spend on each piece of information. As you can see, this information is crucial, especially if your goal is to improve your website’s UX or structure.
However, the main advantage of this tool over heatmaps is that it lets you view each user’s behavior individually. This will give you much more useful information. You can draw trends, find out what behavior is typical for each segment, or which of your products is the most popular.
Also Read: Top 12 Best AI Tools for Marketers & SEO Professionals
PageSpeed Insights
When optimizing your website, speed is key. Think about how long you wait for a website to load. That’s not a lot of time. On average, internet users are willing to wait 5-7 seconds for a website to load. If this does not happen, then you have unfortunately lost a potential buyer, which is the biggest mistake you can make.
To avoid this, regularly use website speed measurement tools. PageSpeed Insights is the perfect tool for this. The software’s secret is that it evaluates your webpage’s speed using a built-in metric. This indicator can be measured on a scale of 1 to 100.
Let’s see how you can interpret the data:
- Low speed: 0-49
- Medium speed: 50-89
- Fast loading time: 90-100
Of course, you should always strive for speed, aiming for a 90-100 rating.
Another benefit of the software is that it measures your website’s speed on both mobile and desktop devices, enabling a comprehensive analysis.
Google Search Console
You have already optimized the structure and UX of your website using heatmaps, examined your visitors’ behavior using session replay, and tested your website’s speed. You might think that was enough, but we have to get bitter; the process is not over yet.
What else is missing? Well, the good old keyword positions.
The SEO activity of any online business starts with keyword research, which is the basis for almost all SEO efforts. Surely you also have important keywords to build this activity on. But how do you know where you are in the search results? How will you find out if your SEO activity is effective?
Here, too, the answer lies in a piece of software, the Google Search Console. With this tool, you can check if your online company is ranked high in Google search results for a given keyword. You can use it to find out which keywords are worth paying more attention to and which ones are performing well.
In addition, you can find out from which sources your visitors came to your website. You can track your email traffic or social media traffic.
Using it is key to your website’s life, as without it, you won’t know anything about your entire SEO activity. Additionally, monitoring keyword positions is a crucial step in website optimization. So you must have this analytics software in your list.
Semrush
You’re already sure to figure out how to handle so many tasks, but don’t worry — we’ve developed the latest software to help you optimize your website. This tool is none other than Semrush, a comprehensive online marketing analytics platform.
You can use it to measure your website’s strength, the number of backlinks, and keyword positions. It is very popular because it analyzes websites in great detail. If you are still thinking about creating a website, you can still use it, as you can even do keyword research with it.
Also Read: Top 10 Task Management Tools
Conclusion
As you can see, you have a lot of analytics software available for website optimization. Be it heatmaps, a session replay, or even a speed measurement tool, all contribute to the success of your website.
You can also use the tools above in parallel, and we recommend measuring with them at regular intervals. We hope we can help.
