SEO Trends

It’s important to stay up to date with the latest SEO trends. In this article, we will explore some of the SEO trends that are expected in 2022.

Search engine algorithms are getting smarter, and they are able to detect the intent behind search queries. Google has been working on understanding natural language and conversational search queries better so that it can provide more relevant results. This is why you should start optimizing your website for conversational search keywords.

Another trend that is expected in 2022 is voice search. Voice searches will grow by about 50% every year until 2022, and by then, 20% of all searches will be done through voice commands. This means that you need to optimize your website for voice search as well – both for mobile devices and desktop computers.

Below Mention 5 SEO Trends You Need To Know In 2022

In order to survive and thrive in 2022, brands must rely on innovation. We believe that Search Engine Optimization (SEO) is a clever way to outsmart the search engine rather than to enhance its performance. It is crucial to outsmart the competition through unexpected strategies in order to maintain and expand business.

Quality Content and On-Page SEO

“What does quality content really mean?” is a question many SEOs ask. Google determines the quality of a page based on the needs met (or NM) of the page (Google, 2017). Google always tells SEOs to write for users and defines “High-Quality Content” as having a beneficial purpose and fulfilling it well (Google, 2017). In addition, pages with the following characteristics are considered high-quality:

1. E-A-T is characterized by high expertise, authoritativeness, and trustworthiness.

2. The Main Content (MC) is sufficiently filled with high-quality content, including a descriptive or helpful title.

3. The page should include satisfying website information or information about who is responsible for the website, whether it is primarily for shopping or includes financial transactions.

4. Positive website reputation for a website that is responsible for the MC on the page. Positive reputation of the creator of the MC, if different from that of the website

So every webpage should do the following:

  • Make sure that your objective is in line with consumers’ needs.
  • Ensure that your content adheres to the E.A.T. model’s criteria of expertise, authority, and trustworthiness by adding certifications, reviews, source material, and so on.
  • These are a few things you can do to construct E.A.T. pages. Keep consumers’ attention at every phase of the funnel by delivering engaging material.

Beyond its content guidelines, Google is looking at a cookieless future in 2022 for a variety of reasons. Marketers will have to rely more on first-party data to gain a better understanding of their consumers. In addition to keeping up to date with Google’s algorithm changes, it’s also helpful to keep up with them. For example, the hummingbird update identified low-quality web pages or pages with thin content and poor user behaviour as having problems. It’s critical to create and optimise your content for relevance by utilising an algorithm generated by SEO tools to bucket common topics and search terms into keyword categories. It’s crucial to write relevant content using SEO tools.

Keep track of Google’s algorithm updates

Last year, Google announced Core Web Vitals as a ranking factor, which had significant implications for Mobile page experience. We should be equally aware of Core Web Vitals for both Desktop and Mobile pages beginning February 2022, in order to ensure both uniform desktop and mobile user experience.

Other historical updates to Google’s Algorithm to be mindful of include:

  • Hummingbird Update
  • RankBrain Update
  • BERT Update

It’s more important than ever to write with relevant topic modeling, as Google’s algorithms are getting more sophisticated with BERT AI updates.

Behavior Metrics to Measure quality content:

  • Increased rankings & traffic
  • Increased time on site
  • Increased pages per visit
  • Lower bounce rates
  • Higher conversion rates

Competitive Keyword Research

Andrew Drow, Co-Founder WellPCB “It’s always smart to start with this step. Your competitors might not be who you think they are. It’s worth checking the domain authority and keyword rankings of your top three or four competitors. You can use this information to develop a successful SEO strategy for your website.”

Things to look at:

  • Compare your site’s Domain Authority (DA) versus your competitor’s DA
  • Your website’s ranking history
  • Your website’s competitor’s rankings and keyword strategy

It’s also important to examine the keyword rankings of your own site. A number of your web pages might be consuming the same keywords and confounding search engines by trying to rank for them. Ranking for certain keywords in 2022 and identifying which pages you want to rank for them and which pages you would be better off consolidating or removing and redirecting will be critical.

Technical SEO & Indexing Strategies

Farhan Advani, CTO BHPH “Google can’t crawl and index your site well if your site isn’t technically set up for success. Your hard work is wasted if your site isn’t properly set up for SEO. Check your site’s technical health in the Google Search Console to ensure that it is properly set up.”

Things to take a look at:

  • Pagespeed insights
  • Use this page speed analysis to improve your page load times. Run a scan of your page to check for page speed insights.

Security

  • Ensure that your site has an SSL certificate that is current and that there is no mixed content. For example, look out for URLs that contain HTTP content on HTTPS pages. This might result in your padlock breaking and your page being removed from the search index.

Structured Data

  • Google has been pressuring you to include structured data on your pages so that their spiders can better comprehend what is on the page. We’ve noticed that they are now communicating with Google Search Console.
  • Structured data, also known as Schema markup, can increase the likelihood that your site will generate rich snippets in search results. Rich snippets function like site links in Google text ads, and they increase the chances that users will stay on your site longer.

Missing Canonical Links

  • This strategy has become popular in the last year. Paginated series are great for lowering duplicate content, but they can be devastating for your rankings if you have the incorrect canonical tag on a primary service or product page. For example, if you recently switched from HTTPS to HTTP and your canonical is an HTTP version of your site, your page will be removed from the index.

Searching for Videos and Images

There’s been an increase in the number of people searching for Google image, video, and image results this year. According to video consumption statistics, video is the #1 source of information for 66% of people and there are over 2 billion people on YouTube. You can continue to optimize your images through explicit image alt tags and structured data by using structured data to markup your images. Having an attractive website doesn’t matter if you don’t have an SEO strategy. When you build your website, you must consider SEO.

In all your digital marketing efforts, the website is the focal point. Your website must be built with SEO in mind so that you may better understand your customers and their purchasing journey. Quality content that is relevant to your customer’s needs should be created and optimized to ensure relevancy and connection to your customers.

The tactics may change, but the fundamentals of creating high-quality content remain the same. You no longer need to stuff your pages with keywords or generate spammy links. Instead, you should return to the fundamentals of generating quality web pages that are written by humans and address the needs of your customers.

Important Terms:

Uniform Resource Locator
Unique Value Proposition
Unique Visitors
User Experience
User Interface
UTM Tracking Code

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