Social media management tools have become an essential part of any community manager’s toolkit. These tools help community managers to manage multiple social media accounts, schedule posts, track analytics, and engage with their audience. With numerous social media management tools available, it can be challenging to select the ideal one for your specific needs. In this article, we will compare some of the best social media management tools for community managers. We will take a look at their features, pricing, and user-friendliness to help you make an informed decision. Whether you are looking to manage your personal brand or a business, these tools will help you streamline your social media efforts and grow your online community.
Social media management has evolved considerably in recent years. The profession of social media manager, or community manager, is still seen by some as a small activity consisting of responding to a few messages or comments on the web. The reality is quite different: social media management has become the keystone of an effective communication and competitive intelligence strategy. This is why we are comparing the best social media management tools that will help you boost your digital presence.
Best 14 Social Media Management Tools
Planly
Planly offers social media management tools that allow users to schedule posts across various platforms, streamline content planning, and monitor engagement efficiently. With Planly, you can automate posting, analyze performance metrics, and stay organized with a user-friendly interface, ensuring your social media presence is consistent and impactful.
Birdeye Social AI
Birdeye Social AI empowers community managers with an intelligent solution that streamlines social media management across multiple locations and eliminates the hassle of switching between multiple platforms. Community managers particularly appreciate how the platform learns from interactions across thousands of local businesses, helping them create more resonant content for each location’s unique audience.
Key Features:
- A powerful GenAI social media management solution with BirdAI at its core
- Enable team members to review, comment, and approve content simultaneously, streamlining the feedback process
- Very customizable, with a 30-day free trial and paid plans that vary based on the number of locations
Nuelink
Nuelink helps entrepreneurs, creators, and agencies automate their social media without the hassle of manual posting. It learns from your content and schedules posts that fit your audience, saving time and effort.
Key features:
- A smart social media automation tool that auto-shares posts across Instagram, Pinterest, Shopify, and more.
- Great for teams and businesses, making it easy to manage content, reply to comments, and work together.
- Easy to customize, with bulk scheduling, integrations, and a free trial to test before upgrading.
Hootsuite
It is the juggernaut of the social media management market. Hootsuite boasts an impressive number of over 15 million users worldwide. His success? It owes this in large part to its prolific functional offer and its status as a pioneer in social media management since 2008.
Key Features:
- A very complete social media management solution.
- A reference on the market.
- A free version that allows you to take control of the tool by linking three social network accounts to it.
- A paid version whose prices vary from $25 to $600 per month.
Buffer
Buffer is Hootsuite’s main competitor. If all social media management tools offer more or less the same basic functionalities, Buffer stands out for its intuitive interface and ease of handling.
Key Features:
- A quick-to-use social media management tool.
- A big reference in the social media market, with Hootsuite.
- This tool allows a free version for 3 accounts.
- Rates are a little lower than Hootsuite, which varies from $15 to $400 per month.
Social Champ
Social Champ is the ultimate solution for all your social media management needs. With its comprehensive features, it’s like giving your marketing strategies wings to soar. Whether you’re facing the challenges of social media or looking to streamline your efforts, Social Champ has got you covered.
Key Features:
- Cutting-edge social media management capabilities.
- An all-in-one platform catering to diverse needs.
- A reliable social media marketing tool to overcome the challenges of media marketing.
- Social Champ offers a FREE plan.
Social Pilot
SocialPilot is considered to be one of the best alternatives to the giant Hootsuite. Its more intuitive interface makes it an ideal companion for the most novice.
Key Features:
- Very competitive rates (between $25 and $90 per month).
- An intuitive alternative to Hootsuite.
- Some well-thought-out features for neophytes, such as the “post suggestion.”
SproutSocial
SproutSocial is one of the newest players in the social media management market. Rather easy to use, SproutSocial doesn’t yet have the depth of a Hootsuite, but it’s a growing player.
Key Features:
- A modern player in social media management.
- A very versatile solution.
- A somewhat expensive entry-level option ($249 per month), but overall average prices.
AgoraPulse
Very popular in France, AgoraPulse is positioned as an effective alternative to the social media management tools proposed in this article. This solution is essentially focused on the Facebook, Twitter, and Instagram networks.
Key Features:
- A preferred solution by French companies.
- Specific dashboards for Facebook, Twitter, and Instagram.
- Correct rates (from $49 to $119 per month).
Sendible
Less known than the main market players, Sendible still stands out for its ability to manage multiple incoming flows from your various social networks. With more access to “social listening,” Sendible is an effective solution for monitoring the activity of your accounts in real time.
Key Features:
- A very “social listening” oriented solution.
- Rates are average (from $29 to $199 per month).
- This tool is rather suitable for communication agencies.
eClincher
eClincher stands out from other social media solutions with its “rich media” features. This solution notably offers a media bank to accompany your publications on social networks. If you are the head of a communication agency or a branding division, we advise you to take a look at this social media management tool.
Key Features:
- Original and interesting features.
- A tool with more access to media influence.
- Rather affordable prices (from $65 to $175 per month).
Co-Schedule
CoSchedule is a unique solution that supports marketing managers. Beyond the purely social media management aspect, CoSchedule offers features around event organization that will delight communication professionals who need an all-in-one solution to centralize their activity.
Key Features:
- A perfect solution adapted to marketing teams.
- An all-in-one solution for event managers.
- Very customizable rates for all uses (starting from $29 per month).
MavSocial
It is also a popular social media management tool that focuses on deep insight into the visual content. MavSocial can help you to repeat your social media posts but on some specified platforms only.
Key Features:
- The best SMM tool to manage, use, and edit social media posts.
- The best solution to betterly engage your social media audience.
- 14-day free trial available (pricing ranges from $78 to $499 per month).
SocialBee
It is also a popular social media management tool for generating more leads with minimal investment. The best benefit of using this SMM tool is that you can set a schedule for postings, and boom, you no longer need to keep an eye on it. All the postings can be done automatically and smoothly with this tool.
Key Features:
- An all-in-one solution to use for different platforms.
- The best tool to create, publish, and post social media content.
- Give a kick start with a free trial (from $19 to $79 per month).
Also Read: Social Media Scheduling Tools
Conclusion
As we have seen, there are many solutions dedicated to social media management. If at first glance, all these solutions seem to offer the same functionalities, you have to go into detail to find the small differences that will save you a lot of time depending on your needs. Some are more watch or social listening oriented, others on content publication, and finally, we have seen some very oriented solutions for certain professions (agency, marketing, etc.). Either way, an effective social media strategy can get your business off the ground, so we advise you not to choose your social media management tools lightly.
