social media marketing software

In a world where anything can go viral in a matter of minutes, we social media marketers definitely have our work cut out for us. That’s why any social media marketer worth their salt knows the importance of using the right social media marketing software.

Aside from helping us keep our sanity, these tools also make it easier for us to navigate the complicated and convoluted world of social media marketing. From scheduling posts to analyzing audience wants and needs, a social media marketing software is as essential to our job as breathing is to humans.

Add The Best Social Media Marketing Software to Your Marketing Toolkit 

But with so many of these types of softwares in the market today, which of them should you use?

It really depends on your needs and priorities. For example, if your strategy is focused on uploading content at the most optimal time, you’ll probably need a post scheduler. But if your priority is knowing your audience, a data analytics software should be on your arsenal. Or if you want to ensure a high conversion rate for your ads, you should have a good ad targeting software.

To help you figure out which suits you better, here are some of the best social media marketing software for this year:

Hootsuite

hootsuite

Hootsuite is one of the leading social media marketing software programs. It helps marketers manage all their social media-related work through a single collaborative software.

Price: 

There are four plans of the Hootsuite software:

Professional: The plan’s price is $49/month with a 30-day free trial.

Team: You can get this plan for $129/month with a 30-day free trial.

Business: The plan is priced at $599/month. You need to request a demo to get an idea of the features. 

Enterprise: The pricing depends on the requirements of the clients. 

Key Features:

The key features include:

  • Social media publishing
  • SMS management
  • Scheduling of posts
  • Chats
  • Advertising management
  • Real-time insights management and monitoring
  • Team solutions for advanced versions

Pros:

  • Scheduling and publishing social media posts across multiple channels in one go
  • Calendar view enables users to schedule the content plan and publish it according to their needs.

Cons:

  • The enterprise solutions are expensive for small businesses.
  • Navigation can be challenging for some users.

Read Here: What is PimpAndHost?

Sprout Social

sproutsocial

Sprout Social is also a collaborative social media management software that enables users to publish and schedule content across various SM platforms.

Price: 

There are three plans of the software:

Standard: $89/month for a single user.

Professional: $149/ month for a single user.

Advance: $249/ month for a single user.

Key Features:

The key features of the software are:

  • Listening
  • Publishing
  • Analytics
  • Engagement
  • Advocacy

Pros:

  • Post performance reports enable the users to see what’s working and what’s not working for them.
  • The analytics functionality is meaningful.

Cons:

  • Handling and posting videos can get a bit tough.

Social Pilot

socialpilot

Social pilot is one of the best social media marketing software programs available at an affordable price. The software is suitable for small and medium-sized enterprises.

Price: 

There are four price plans available for different business sizes:

Agency: $127.5 per month for ten users and 75 social media accounts.

Studio: $85 per month for five users and 50 social media accounts.

Small Team: $42.5 per month for three users and 25 social media accounts.

Professional: $25.5 per month for one user and ten social media accounts.

Key Features:

Here are the key features of the software:

  • Social media scheduling
  • Social media calendar 
  • Bulk Scheduling
  • Content curation
  • Client Management
  • Team Management

Pros:

  • More affordable as compared to Hootsuite or Sprout Social.
  • The content curator is a great tool to manage daily publishing material

Cons:

  • The interface is not too intuitive
  • No live chat or phone support.

Hubspot

HubSpot

Marketing Hub by Hubspot is a social media and sales management platform with an integrated CRM tool.

Price: 

Here are the four pricing plans it offers:

Marketing Hub Free: There’s no fee to the plan. Businesses can use it for free to generate website leads through its numerous features.

Marketing Hub Starter: $50 per month with all the free plan features and more integrations of email marketing and mobile optimization integrations.

Marketing Hub Professional: Priced at $800 per month, this marketing software is designed for large organizations to automate and scale.

Marketing Hub Enterprise: $3200 per month for complete inbound marketing solutions with advanced analytics.

Key Features:

The key features include:

  • Email Marketing
  • Lead Management
  • Online Marketing 
  • Reporting and analytics

Pros:

  • Excellent customer support.
  • Contextual marketing works well for enterprises.

Cons:

  • The free plan has a limit of 1000 emails that limits its use by small businesses who cannot afford the next plan.

Buffer

buffer

Buffer is another social media marketing software that is widely used to track results and manage engagement on SM platforms.

Price: 

Free: No subscription fee.

Pro: $15 per month.

Small Business: $99 per month

Medium Business: $199 per month.

Large Business: $399 per month.

Key Features:

The main features of Buffer include:

  • Analytics
  • Content Management
  • Automated Publishing
  • Post scheduling
  • Collaboration tools.

Pros:

  • The software gets regularly updated with the ever-changing digital landscape.
  • There are numerous plans available. 

Cons:

  • Upgrades can be expensive.
  • Some users face connectivity issues.

Groupboss

Groupboss

Groupboss is a Facebook group automation software for the community leaders who wants to generate leads from their groups on autopilot. Groupboss helps the Facebook group owners to save the answers to the facebook group screening questions asked to the new joining members with a single click.

Price:

There are four pricing options available in Groupboss

  • Groupboss Monthly- $19/month for two Facebook groups with 7 days free trial
  • Groupboss Yearly- $99/Year for three Facebook groups with 7 days free trial
  • Groupboss Yearly(Unlimited)- $189/Year for unlimited Facebook groups with 7 days free trial.

Key features of Groupboss:

  • One click lead generation from Facebook groups
  • 1 Click Custom & Lookalike Audience generation.
  • Integrations with popular email marketing autoresponders.
  • Transfer of data and leads to Google sheet and Groupboss Dashboard.
  • Exporting data in both CSV and Excel files from Groupboss dashboard.

Pros:

  • Easy to use and configure.
  • Saves time with automatic data saving.
  • Exclusive chat support and videoconferencing if needed.

Cons:

  • Works only with chrome browser.

SocialBee

socialbee

SocialBee offers integrated social media tools to scale a company’s social media management process.

Price: 

The pricing has three levels:

Accelerate: $39 per month for one user and ten profiles.

Pro: $79 per month for five users and 25 profiles.

Bootstrap: $19 for one user and five social profiles.

Key Features:

The key features of the software include:

  • Social publishing
  • Social analytics
  • Content Calendar
  • Campaign optimization
  • Content Library

Pros:

  • Scheduling and recycling content on social sites becomes easier.
  • You can put the content into categories.

Cons:

  • No mobile app
  • Limited users in all plans.

Wrike

wrike

Wrike is a customizable project management tool that can be used to track social media marketing data too.

Price: 

There are four price plans of the software:

 

Free: Centralized task management for free.

Professional: Project planning and team collaboration for $ 9.80 per month.

Business: A customized platform for any team at $ 24.80 per month.

Enterprise: This is for scaling large business operations. Prices are customized depending on the organization’s needs.

Key Features:

  • Project reports
  • Contextual reviews
  • Content Creation
  • Campaign management

Pros:

  • Collaboration in the team
  • Easy to manage interface.

Cons:

  • Not a specialized software for social media management.

Zoho Social

zoho

Zoho Social is another excellent social media management software that allows users to streamline all the social media publishing and content creation processes.

Price: 

There are four pricing plans of this software, namely:

Free: The plan is available to use for free to one member and one brand.

Standard: This offers publishing and scheduling options for two members and one brand at $15 per month.

Professional: All the standard plan tools and a publishing calendar at $35 per month.

Agency: Manage five brands for $200 per month.

Key Features:

  • Reports and dashboards
  • Social Analytics
  • Content and collaboration
  • Monitoring and listening
  • Data management and analysis

Pros:

  • Dropbox and Canva integration gives the liberty to make infographics and storage space to store them.
  • User-friendly, easy to adapt.

Cons:

  • No post template customization.

Clipchamp

Clipchamp

Clipchamp is a free in-browser video editor that empowers anyone to share their stories through video. With integrated cloud storage solutions and no need for any downloads, never worry about running out of space again. 

Users can edit videos for any industry using exclusive features like speed control, AI voice overs, animated text, trimming, transitions, green screen, screen recorder, and more. 

Whether you’re creating an educational video, product demo video, or promotional sales video, Clipchamp offers a variety of ready-to-use templates to save time and money. Just personalize a professionally made template with your branding, colors, and text. 

Price

Users can sign up for free or upgrade to a premium plan—prices listed in USD. 

Basic: Unlimited video exports for free. 

Creator: Suitable for casual use with unlimited video exports, cloud storage, and audio stock. This plan is $9/month. 

Business: Great for work and business use, offering unlimited video exports in full HD, unlimited cloud storage, audio stock, and brand kits. This plan is $19/month. 

Business Platinum: The complete package includes unlimited full HD video exports, unlimited cloud storage, audio, video, and image stock, and brand kits. This plan is $39/month. 

Key features 

  • Easy to use drag and drop interface 
  • Beginner-friendly 
  • Advanced features for free 
  • Over 1M+ stock video, images, and background music
  • Professional ready-to-use templates 
  • Save videos directly to social media 

Pros 

  • Users can create beautiful videos at any skill level 
  • Unique editing features such as AI voiceovers, screen recorder, and green screen

Cons

  • Requires good internet connection
  • Cloud storage for subscribers only 

Friends+Me

Friendsplus me

Friends+Me is a social media marketing software that works exclusively with Google+.

Price: 

There are six pricing plans of the software:

Free Plan: You don’t need to pay anything.

Individual Plan: $9 per month.

Small Plan: $29 per month.

Medium Plan: $59 per month.

Large Plan: $129 per month.

Xlarge Plan: $459 per month.

Key Features:

These are some of the key features of the software:

  • Browser extensions
  • Link Shortening
  • Draft Support
  • Team Support
  • Bulk Schedule
  • Cross-promotion workflow

Pros:

  • User-friendly

Cons:

  • You need to publish on Google+ first and then do the cross-promotion part.

Post Planner

post planner

Post Planner is a social media management software that enables to unlock features of Facebook marketing.

Price: 

Post planner has only one version available for $5 per month.

Key Features:

The key features include:

  • Social analytics
  • Social Publishing
  • Social ads
  • Campaign Optimization
  • Social engagement.

Pros:

  • Post customization according to the audience.
  • Easy to set up and use.

Cons:

  • No iOS app.

ContentCal

contentcal

ContentCal is another social media marketing software that enables users to better manage their social media handles.

Price: 

There are three levels of the software:

Essential: $30 per month for a single user.

Advance: Customized pricing for 3-10 users.

Expert: Customized prices for more than ten users and calendars.

Key Features:

  • Campaign management and monitoring
  • Contact management
  • Collaboration tools
  • Post scheduling
  • Reporting/analytics.

Pros:

  • The software allows data export from other sources.

Cons:

  • Some users experienced post glitches while scheduling.

TweetDeck

TweetDeck

A social media marketing tool specific for scheduling and tracking engagement on Twitter.

Price: 

You don’t need to pay anything to manage your tweet schedule.

Key Features:

  • Social Publishing
  • Campaign Optimization
  • Content Calendar
  • Content Creation
  • Content Library.

Pros:

  • Tweet scheduling for the day takes a few minutes only.

Cons:

  • You cannot use the software for any other social media platform except for Twitter.

DetailPro

DetailPro
DetailPro by Punchey is an all-in-one software solution specifically designed to tackle the problems faced by auto detailers and mobile detailers. It’s made with the objective to streamline business operations and run successful marketing campaigns.

Features:

  • Social media calendar organizer
  • Post scheduler
  • Customer engagement
  • Business text messaging
  • Create deals

Pros:

  • Designed for detailing shops
  • Social media calendar helps plan your strategies in advance
  • Cross platform publishing saves time
  • Has an arsenal of ancillary marketing services like Local Internet Marketing, Synced reviews for SEO & conversion, Website Optimization, etc.
  • Integrates with CRM & lead management software

Cons:

  • Lack of detailed customer insights and reporting
  • Pricing may be higher for baby startups or business

Social Flow

socialflow

Social flow is a software that helps media houses to publish and schedule content.

Price: 

The prices are customized according to the customer’s choices and needs.

Key Features:

  • Social Publishing
  • Social ads
  • Campaign optimization
  • Social analytics
  • Social Engagement.

Pros:

  • Posting on multiple pages at once

Cons:

  • The user interface may get a bit overwhelming.

Oktopost

octopost

Oktopost manages the social media posts and scheduling for B2B processes. 

Price: 

The prices are customized according to the business size and requirements.

Key Features:

  • Social media management, including social engagement and campaign optimization.
  • Reports and dashboards.
  • Social analytics
  • Monitoring and listening
  • Data management and analysis.

Pros:

  • Open for improvements.

Cons:

  • No auto-deletion of unwanted posts.

Sendible

Sendible

Sendible is another social media marketing platform that empowers users to manage their social media better.

Price: 

There are four price plans:

Creator: $10 per month for unlimited post scheduling and bulk posting for one user.

Traction: $89 per month for four users with features like keyword monitoring.

Scale: $199 for seven users with features like priority inbox and Bitly Pro integration.

Expansion: $399 per month for 15 users with extended data retention and UTM tracking features.

Key Features:

  • Social management
  • Reports and dashboards
  • Collaboration
  • Follower analysis
  • Influencer identification
  • Sentiment analysis.
  • Social reporting.

Pros:

  • Reasonably priced.

Cons:

  • The analytics are not as robust as the high-end social media marketing software programs.

Monday.com

monday.com

Monday.com is a customizable platform for project management that can also be used for social media management.

Price: 

There are four price plans:

Basic: Get unlimited docs and unlimited boards for $8 per month.

Standard: $10 per month for features like automation and integrations (250+ each)

Pro: Get automations (upto 25000 actions) for $16 per month.

Enterprise: This plan offers customized pricing solutions for enterprise-level scaling.

Key Features:

  • Document and content management
  • Reporting and analytics
  • Project maps

Pros:

  • Customizable boards that are easily adaptable to new projects.
  • Board-sharing features with non-members without getting them on the platform.

Cons:

  • The website may slow down at times and miss posts. 

Falcon.io

Falcon.io

Falcon.io is a social media publishing and management software that enhances the chances of a brand to stand out.

Price: 

The prices are customized according to the client’s requirements.

Key Features:

  • Social analytics
  • Social ads
  • Report customizability
  • Competitor analysis
  • Social reporting
  • Influencer l’identification.

Pros:

  • You can have discussions around the posts before publishing.

Cons:

  • Only the editor can edit the posts. The approver can’t.

Loomly

Loomly

Loomly is a social media software that helps brands manage their presence on social media through content optimization and workflows.

Price: 

The prices are customized according to the client’s requirements.

Key Features:

  • Content Library
  • Content calendar
  • Content creation
  • Social analytics
  • Social ads
  • Social publishing

Pros:

  • Collaboration allows the team members to discuss posts before approval.

Cons:

  • The RSS feed sends too many emails and is an extra feature for clients who only use customized emails.

AgoraPulse

agorapulse

AgoraPulse is also a social media marketing integration software that enables users to publish, curate, and develop content according to their needs.

Price: 

There are three price plans:

Pro: $99 per month for two users and ten social media profiles.

Premium: $199 per month for four users and twenty-five social media profiles.

Enterprise: This package offers customized pricing for eight users and forty social media profiles.

Key Features:

  • Social analytics
  • Social publishing
  • Campaign optimization
  • Campaign planning
  • Report exporting
  • Virality mapping
  • Audience engagement analysis.

Pros:

  • Competitor analysis gives a side-by-side comparison of metrics.

Cons:

  • Bulk upload may be glitchy.

Bitrix 24

bitrix 24

Bitrix 24 is an integrated software that comes with tools such as chats, website builders, and telephony to streamline various business processes in one space.

Price: 

This software has four price plans:

Free: Get amazing features like 5GB storage and website live chat tool for free.

Basic: $49 per month for five users who can use up to 24GB storage space and an automatic dialer.

Standard: $99 for 50 users who can get 100 GB storage space with additional features such as unlimited leads.

Professional: $199 for unlimited users who can utilize 1024 GB storage space along with features like project templates and smart process automation.

Key Features:

  • Community forum
  • Custom Workflows
  • Time tracking
  • Progress monitoring
  • Instant messaging
  • Audio conferencing

Pros:

  • Customizable according to projects.

Cons:

  • The website is heavy and takes time to load.

Constant Contact

constant contact

Constant contact provides integrated marketing solutions to the brands to scale their selling function.

Price: 

There are two price plans:

Email Plan: Price starts at $20 per month and increases as per the size of the client’s email list.

Email Plus Plan: You can try email plus plan for free and get customized quotes for the E mail Automation process.

Key Features:

  • Enterprise scalability
  • Customization
  • Email and mobile preview
  • Building and customizing emails
  • Sending outbound emails
  • Automated email responses

Pros:

  • You get to know the open rates of your emails.

Cons:

  • The template emails may not be aesthetically appealing and require too much editing.

Sprinklr

Sprinklr

Sprinklr is a software solution for managing and nurturing brands across various social media platforms. The platform enables users to listen, triage, and analyze customer conversations.

Price: 

The software is available in customized pricing options only.

Key Features:

  • Social analytics
  • Social publishing
  • Optimal posting times through campaign management tools
  • Social ads
  • Campaign planning
  • Reporting and data analysis across various social media platforms.

Pros:

  • Getting to know your customers better through advanced analytics.

Cons:

  • The platform is complex for a general user.

Crowdfire

crowdfire

Crowdfire is a social media manager that enables multiple channel management.

Price: 

There are four price plans:

Free: Connect up to 3 social accounts and post ten scheduled posts for free with a 14-day trial.

Plus: Connect up to 5 social accounts with up to 100 scheduled posts per account for $9.99 per month.

Premium: Connect up to 10 social accounts with up to 100 scheduled posts per account for $49.99 per month.

VIP: Connect up to 25 social accounts with up to 800 scheduled posts per account for $99.99 per month.

Key Features:

  • Social analytics
  • Content calendar
  • Content Library
  • Campaign Planning
  • Shared Inbox
  • Content Creation

Pros:

  • You can schedule weeks ahead.

Cons:

  • The follow-back nature of the platform will only bring followers, not actual customers.

Socialbakers

socialbakers

Socialbakers is an AI-powered marketing suite that suits every business size.

Price:

There are three price levels:

Essential: You can avail of it for $200 per month for five users and up to 20 social media accounts.

Smart: Get your quote for 20 users and all the features of the essential plan.

Scale: Enroll up to 25-2000 SM profiles and unlimited users. Custom price available upon request.

Key Features:

  • Brand monitoring
  • Keyword tracking
  • Trend Analysis 
  • Competitor Analysis
  • Post scheduling
  • Campaign planning
  • Advanced data filtering

Pros:

  • Excellent customer support
  • Flexibility

Cons:

  • Not compatible for platforms like TikTok and Youtube.

CoSchedule

CoSchedule

CoSchedule is an Agile-based marketing suite that helps manage the processes and performance of business teams.

Price: 

There are two options available in the CoSchedule suite:

Marketing Suite: The marketing suite’s price can be customized according to the clients’ requirements. See coschedule.com for further assistance.

Marketing Calendar: Price starts at $29 per month for a real-time marketing calendar, unlimited social media publishing, and much more.

Key Features:

  • Social analytics
  • Social publishing
  • Bulk publishing
  • Workflow automation and bottleneck mitigation
  • Automatic marketing campaigns

Pros:

  • Drag and drop marketing calendar
  • Internal chats to streamline posting

Cons:

  • Slow load time

MeetEdgar

MeetEdgar

Another social media marketing tool that helps with scheduling and publishing content on social media is MeetEdgar. The software enables its users to recycle previously published content as well.

Price: 

The starter pack of MeetEdgar starts at $49 per month.

Key Features:

  • Content curation
  • Content Library
  • Weekly automated time slots for recycled content
  • Dashboard management
  • Campaign monitoring

Pros:

  • Posting suggestions
  • Automation of posting schedule

Cons:

  • You can’t publish content simultaneously across different channels.

Content Studio

contentstudio

Yet another versatile social media marketing tool that targets businesses and agencies. The app can manage all social media platforms as many as 35 in numbers. 

Price: 

The app comes with a trial period of 14 days. The price is around $49 per month. 

Key Features:

  • Direct Publishing
  • Audience Targeting
  • Content Automation
  • Social Media Automation
  • Editorial Calendar 

Pros:

  • Offers free trial
  • It can be used for all businesses 
  • Easily sync with other apps 
  • Can get repeat posts

Cons:

  • Technical in nature
  • There’s a steep learning curve for new users

Narrato

Narrato is a content creation, collaboration, and workflow management platform where you can create and save all your social media content. It replaces the multiple, disconnected tools that content teams often have to shuttle between, like docs, sheets, one-fit-all project management software, email, messengers, and more. 

Price:

Free for individuals and teams just getting started. Paid plans start at $8 per user per month. You can also build custom plans as per your needs.

Key features:

  • Powerful content editor with optimization suggestions, plagiarism checks, and AI writing
  • Easy collaboration with on-content comments, messaging, and public links to content
  • Custom templates and style guides repository for all your social media content
  • Easy organization of content under projects and folders
  • Content calendars and workflow boards for effective project management
  • Custom user roles and access
  • Freelancer payments management
  • WordPress integration for publishing to website/blog directly from the platform

Pros:

  • Helps improve content quality
  • Brings your entire content process and team to one place, enhancing productivity
  • Minimizes back and forth, streamlining the content process

Cons:

New features are still being added to the platform, so the best of it is yet to come.

Mention

Mention

This is a monitoring tool commonly used for social media marketing. It allows one to put an alarm in the form of an alert for any special event (both personal and business).

Price: 

The price of the app starts at $29 per month

Key Features:

  • Allows prompt action to any business event
  • You can remain in your business at all time
  • A comprehensive tool for social media marketing 

Pros:

  • Able to respond to business needs
  • Able to keep track of competitors 
  • Offers a separate solution to businesses needs and agencies requirements

Cons:

  • It does not come with a trial version

YouScan

YouScan

YouScan is a social media platform that is intelligent and Al-powered. It helps businesses manage their reputation, study consumer patterns, and discover future action plans. 

Price: 

It comes at a customized price depending upon your business requirements.

Key Features:

  • Able to get extensive market research
  • Can measure the performance of your brand
  • Management of brand reputation
  • Built brand perception
  • Visual analysis

Pros:

  • The best monitoring software in social media
  • User friendly
  • Tool for data analysis

Cons:

  • It might prove to be expensive considering your extensive business needs

eClincher

eClincher

This tool is targeted towards businesses, agencies, and brands to publish content and analyze engagement.

Price: 

The basic plan contains one user with ten profiles. Its price starts at $59 per month. One can also avail free trial for 14 days.

Key Features:

  • Creation of multiple queues
  • Customize reports
  • Measure/Track performance
  • Enhance productivity
  • Visual calendar as well as scheduling

Pros:

  • Easy integration
  • Access to more than one social networks
  • Able to post at different timing
  • Offer free trial

Cons:

  • It might be expensive when compared with other available options.

Promo Republic

PromoRepublic

This marketing tool is specially created to meet the requirements of small businesses, freelancers, and influencers. 

Price: 

The package comes with two team members and ten social media profiles. The price is $49 per month.

Key Features:

  • Picture editing
  • Scheduling, creation, and sharing of content
  • Collaboration with other networks
  • Result analysis dashboard

Pros:

  • Helps in managing multiple pages simultaneously
  • Allow customization of content
  • Easily sharing and posting of content 
  • Monitor review as well as rating

Cons:

  • Limited account profiles
  • Unable to find fresh content

Kontentino

Kontentino

This tool is cloud-based. It offers excellent collaboration between agencies, social media teams, and their clients/colleagues. 

Price: 

The price starts at $49 per month.

Key Features:

  • Scheduling and rescheduling of posts
  • Campaign management
  • Reporting/Analytics
  • Content Management
  • Activity Dashboard

Pros:

  • Best software for scheduling
  • Fast and user-friendly
  • Continuous update with fast track

Cons:

  • Manual resetting of calendar

Which is the Best Social Media Marketing Software?

Since the market is full of different social media marketing tools and software, it’s hard to pick just one. 

All SM software tools come with unique features, so it depends upon the user requirements as well as the business/agency size as to which tool/software works for them. It is purely subjective because what works for one company may not work for the other business. 

One needs to go through the business requirements, target audience, and technical infrastructure before choosing a social media marketing tool. 

However, since these tools are mostly expensive, you may not have that much room for trial and error. So, I highly recommend you conduct thorough research before settling on one.

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